We are seeking a Head of Marketing to take our early-stage acquisition engine — live ad accounts, a working affiliate program, and an in-house creative team — and scale it to seven-figure monthly media spend within the first year, while maintaining target unit economics. You will own the full marketing function across 14+ traffic channels: paid acquisition, affiliates, creative, conversion, and lifecycle, with direct and indirect responsibility for every metric from first click to LTV — through hands-on execution and the team you will grow. This role reports to the CEO and is based in Tel Aviv (hybrid).
About FrontStory
FrontStory is a performance-driven digital group. We are launching a new consumer web product — freemium, monetized through recurring subscriptions and in-app purchases — that is funded, live in-market, and entering its paid-growth phase.
Responsibilities:
Paid Acquisition
- Establish Meta and Google as primary acquisition channels, using funnels and account structures built for a policy-restricted category.
- Plan and execute direct media buys across adult (TrafficJunky, ExoClick), native (MGID, Taboola, Outbrain), and push networks, with secondary channels including Snap, Twitter/X, Reddit, Discord, and emerging sources.
- Manage all channels centrally in Voluum: attribution, traffic routing, ROI analysis, and fraud detection across 14+ concurrent sources.
Affiliate Program
- Grow the existing affiliate program: recruit, onboard, and scale partnerships across networks and direct deals.
- Ensure affiliate traffic quality and compliance: enforce program terms, review sources and creatives, and monitor fraud and chargeback rates by source.
Funnel, Creative & Conversion
- Own landing-page and registration-funnel conversion rates through continuous testing.
- Lead the in-house creative team and build an AI-assisted production pipeline (copy, image, video).
Retention & Monetization
- Drive the marketing side of LTV — email/CRM lifecycle, win-back, and upsell programs — improving ARPU and retention in partnership with product.
Community & Brand
- Own outcomes for social presence (X, Discord), referral programs, and influencer partnerships — directly or through dedicated hires.
Team & Reporting
- Hire and lead the marketing organization as spend scales: media buyers, affiliate managers, and creative production.
- Build and maintain a live performance dashboard (source → spend → conversion → retention → ROI) and ensure accurate pixeling, tagging, and analytics integration (Voluum, PostHog, and supporting tools).
- Define quarterly OKRs with the CEO, report progress on a regular cadence, and consistently aim to exceed them.
- Instill the same reporting discipline in your team: clear, data-backed weekly reporting from every direct report.
- 6+ years in performance marketing, including senior or leadership experience with full budget ownership.
- Proven track record scaling paid acquisition in a restricted vertical (adult, dating, iGaming, or similar) — required.
- Hands-on Meta and Google buying experience in policy-sensitive categories, with deep knowledge of platform policies and compliant account management.
- Experience running multi-channel operations (10+ concurrent traffic sources) through Voluum or a comparable tracker — Voluum fluency strongly preferred.
- Experience managing and growing an affiliate program, including partner vetting and traffic-quality control.
- Strong analytical depth: cohort analysis, LTV:CAC, payback periods, retention curves.
- Experience hiring, managing, and developing a performance-marketing team.
- Independent, fast-moving operator: makes decisions quickly with incomplete information, executes without hand-holding, and communicates progress clearly and proactively.
Nice to Have
- Direct buying experience on adult ad networks (TrafficJunky, ExoClick).
- AI-assisted creative workflows at production scale.
- CRM/lifecycle tooling and email-deliverability expertise.
- Community-led growth experience (X, Discord, influencer programs).
What We Offer
- A funded, live product at the start of its scaling curve — an engine already running, yours to scale.
- Tel Aviv office, hybrid work model.
FrontStory is a digital media publisher, specializing in software product developing and advertising for website owners.
In FrontStory, we combine expert data collection and deep analysis that enables identifying, managing and engaging audiences, in addition to providing some of the best publishing products to monetize traffic.
Our vision is to bring the most fascinating stories out there to online media platforms, and thanks to our data-driven algorithms and seven years of expertise, to create top trending viral content.
Our mission is to provide you with the viral content you need in order to tap into our ever-growing market of over 45 million Americans, across our network of digital assets.
We love what we do, and we do it best.
