We are representing a leading international sportsbook and gaming operator seeking an experienced Head of Marketing to lead brand growth, customer acquisition, and retention strategy for the South African market from their Cape Town offices.
This is a senior leadership opportunity within a fast-growing and highly recognised gaming brand, offering the chance to shape marketing strategy, build market presence, and drive commercial growth in a competitive and evolving market.
If you are a commercially minded marketing leader with a passion for sports, digital marketing, and customer growth, this role offers significant influence, visibility, and long-term career development.
As Head of Marketing, you will take ownership of the South African marketing strategy, driving customer acquisition, engagement, retention, and brand awareness across all marketing channels.
Key responsibilities include:
We are looking for a strategic and commercially driven marketing leader with strong experience within online betting, gaming, or a related digital industry.
You will bring:
If you are an experienced marketing leader looking to drive growth for a leading sportsbook and gaming brand in South Africa, we would love to tell you more.
Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.
One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.
