Job Description

About Our Client
Our client is a rapidly growing, technology-driven organization operating within Indonesia’s financial services landscape. Backed by strong industry support, the company is focused on building a scalable, customer-centric platform, emphasizing innovation, agility, and sustainable growth.
The Role

We are seeking a Head of Marketing to lead the overall marketing and brand strategy for a high-growth business. This newly created leadership role offers the opportunity to shape market positioning, drive customer acquisition, and build a strong, differentiated brand presence.

You will work closely with senior leadership while leading a multidisciplinary team and external partners to deliver integrated marketing initiatives across digital and offline channels. This role requires a balance of strategic thinking, executional excellence, and collaborative leadership in a fast-paced, evolving environment.

• Lead the development and execution of integrated marketing strategies, covering brand, digital, and customer acquisition initiatives across multiple channels
• Drive brand positioning and ensure consistent messaging across platforms, including owned digital assets, third-party channels, and offline activations
• Collaborate closely with senior leadership to define growth priorities, track performance, and provide regular updates on key metrics
• Manage and develop a high-performing marketing team spanning branding, digital, creative, and campaign execution
• Oversee relationships with external agencies and partners to ensure alignment, quality delivery, and optimal campaign performance
• Develop data-driven marketing approaches by leveraging analytics to measure effectiveness and continuously optimize strategies
• Monitor market trends, customer behavior, and competitive landscape to inform decision-making and enhance brand differentiation
• Lead the creation of compelling and relevant content tailored to target audiences across digital ecosystems
• Ensure marketing initiatives align with regulatory requirements and uphold brand integrity
• Foster a collaborative, inclusive, and high-performance culture that encourages innovation, accountability, and continuous improvement

Required Qualifications:

• Bachelor’s degree in marketing, Business, or a related field
• Minimum 8–10 years of experience in marketing roles within financial services, technology, or consumer-driven industries
• Strong experience in digital marketing and customer acquisition strategies
• Proven track record in leading integrated marketing campaigns across online and offline channels
• Experience managing cross-functional teams and external agencies
• Strong analytical mindset with the ability to leverage data for strategic decision-making
• Excellent stakeholder management skills, with experience engaging senior leadership
• Strong communication and interpersonal skills
• Familiarity with Indonesia’s regulatory landscape in financial services is an advantage
• Business-level proficiency in English

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