People and Partners Group

Head of Marketing

People and Partners Group  •  Accra, GH (Onsite)  •  3 months ago
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Job Description


Our Client is looking to hire a head of Marketing ( Nigeria, Ghana) with a strong FMCG background, whose main responsibilities are to lead and develop marketing strategies for Ghana and Francophone Africa. This individual will oversee all aspects of marketing, including brand management, market expansion, digital marketing, product launches, and customer insights.
Main Responsibilities:

  • Strategic Leadership:
    Lead and manage a team of marketing professionals across 3 markets to achieve marketing objectives.

  • Develop and execute regional marketing plans that align with the company's overall business objectives.

  • Brand Product Management:
    Work closely with the product team to launch products and services.

  • Oversee brand positioning, ensuring consistency and resonance with target customers.

  • Market Insights & Innovation:
    Work with strategy and insight to conduct market research and analyze consumer insights to inform marketing strategies.

  • Team Management & Development:
    Build capacity within the team, ensuring skills development and succession planning.

  • Foster collaboration between cross-functional teams, including sales, R&D, and production.

  • Budgeting & Performance Management:
    Develop and manage marketing budgets for the region.

  • Track and analyze key marketing performance metrics and adjust strategies accordingly.

  • Stakeholder Engagement:
    Develop and maintain relationships with key stakeholders, including partners, vendors, and agencies.


Requirements


  • Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).

  • At least 10 years of marketing experience, with a minimum of 3 years in a leadership/senior management role within the         FMCG sector.

  • Strong understanding of FMCG markets, consumer behavior, and cultural nuances in the region.

  • Exceptional leadership and team management skills.

  • Analytical mindset with the ability to interpret data and translate it into actionable strategies.

  • Proficiency in digital marketing and social media platforms.

  • Excellent communication and interpersonal skills.

  • Strategic thinker with the ability to manage multiple priorities in a fast-paced environment.

  • Strong and analytical skills leveraging data to drive decision-making.
    • People and Partners Group

    About People and Partners Group

    People and Partners Group has a wide range of industry consultants and experts from high-end to very technical industries and fast clientele growth across Africa, the Middle East as well as in the US, the UK, and India including the Fortune 500.

    We give clients access to specialized experts that drive scale, innovation, and speed to market, supporting talent acquisition, retention, and business growth initiatives that advance how companies serve the world.

    People & Partners Group is a trusted global brand that provides a unique, cost-effective, one-stop source for all Human Resources needs.

    Our services include Executive Recruitment, Corporate Training, Salary Survey, Payroll Management, Outsourcing, HR Audit, Career Coaching, CV Writing, Interview Coaching.

    Our commitment is to help our clients focus on their core business proficiencies to be successful while we strategically manage the entire HR and talent acquisition processes; churning game-changing talents and effective solutions for the organization.

    We have three key objectives:

    1. Support a performance-driven global business that’s focused on growth.

    2. Maximise our operational flexibility by promoting a "light-touch" approach to all stakeholders.

    3. To promote transparency and accountability in all aspects of our operations.

    Industry
    Consulting & Advisory
    Company Size
    11-50 employees
    Headquarters
    Accra, GH
    Year Founded
    2019
    Website
    peopleandpartnersgroup.com
    Social Media