StartupBreed Recruitment

Head of Marketing

StartupBreed Recruitment  •  Bangkok, TH (Hybrid)  •  5 months ago
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Job Description

About the Role

As Head of Marketing, you will lead the full funnel of digital marketing, online sales, creative campaigns, and brand building. This role blends performance marketing with storytelling ensuring that both numbers and narrative work together to drive product growth and customer engagement.

You will set the overall marketing direction and work closely with PR and digital marketing teams or external agencies to ensure consistent brand messaging and campaign execution.

You will also oversee e-commerce platforms (Lazada, Shopee, TikTok Shop), lead campaign ideation with creatives, and manage the brands voice and visual direction.

Ideal for someone with strong digital marketing experience, especially in skincare or beauty, who can think strategically and execute hands-on balancing analytics with creativity.

Responsibilities

  • Set the overall marketing direction and brand strategy
  • Lead and execute the digital marketing and e-commerce strategy across platforms (Lazada, Shopee, TikTok Shop, etc.)
  • Work closely with PR, digital marketing teams, and external agencies to align messaging and amplify campaigns
  • Own and grow the brand narrative across digital channels, campaigns, and social media
  • Oversee creative development for campaigns, brand content, and product launches
  • Manage online sales operations, promotions, and customer journeys to drive conversions
  • Analyze performance metrics (ROAS, CAC, CTR) and optimize marketing and ad spend
  • Collaborate with product and operations teams to align go-to-market strategies
  • Guide and mentor a cross-functional team of creatives and marketers

Qualifications

  • 3+ years experience in digital marketing or e-commerce (skincare/beauty industry is a plus)
  • Prior leadership or director-level experience in e-commerce is a strong advantage
  • Strong understanding of data analytics and e-commerce platforms
  • Proficient in advertising tools (Meta Ads, Google Ads, TikTok Ads, etc.)
  • Strategic mindset and hands-on execution ability

Language Proficiency

  • Native Thai
  • Fluent English

Benefits

  • Performance-based bonus
  • ESOP

Working Conditions

  • Hybrid, 3 days a week from office, 2 days a week from home
  • Office Location: The PARQ
StartupBreed Recruitment

About StartupBreed Recruitment

We get it. Looking for “the one” is not easy.

This is where we swoop in! We hunt for the talents you need, so you can focus on growing your business.

As a startup ourselves, we truly understand your pain, and what you really need. 🤩

Our team has been placing mid-senior level candidates for both commercial and tech roles for renowned startups and tech firms such as Netflix, Apple, Flash Coffee, and Traveloka, as well as lots you probably have never heard of (but soon will with the super talent we got for them hehe). 🔥

What sets us apart is that we are:

- Led by serial entrepreneurs

- Easy to work with (no bullshit and simple processes)

- Communicate transparently (the good, bad, and ugly)

- Charge an affordable rate (starting at only 18%)

- High-quality candidates only (incl. cultural fit)

- A stronghold trinity of agency, talent acquisition, and business owner experience

If you are a local startup/ tech firm or an international company looking to expand in Thailand that is trying to find your superstars, let’s get in touch right away. We are here to help you reach the moon & beyond! 🚀

Industry
Consulting & Advisory
Company Size
11-50 employees
Headquarters
Bangkok, TH
Year Founded
2022
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