The Bicester Collection

Head of Market - Europe

The Bicester Collection  •  Bicester, GB (Hybrid)  •  3 hours ago
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Job Description

We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe.

The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth. The role is ideally suited to a candidate with experience in luxury travel, destination marketing, premium retail, or high-end tourism.

  1. Scope of Services

Strategic Market & Partnership Leadership:

  • Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
  • Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
  • Define market-specific propositions and go-to-market plans for high-value audiences in priority European markets.
  • Bring expertise and knowledge of membership programmes to support business development strategy, partner acquisition, and customer engagement across European markets.

Commercial Leadership & Revenue Growth:

  • Drive the regional commercial pipeline, including opportunity development, proposal leadership, negotiation, and agreement closure.
  • Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
  • Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance.
  • Drive regional budget management, ensuring disciplined investment planning, ROI tracking, and alignment with commercial priorities.

Regional Marketing Strategy & Activation:

  • Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
  • Ensure consistent yet locally relevant storytelling and market positioning across European source markets.
  • Monitor and optimise campaign performance against agreed KPIs, budgets, and regional priorities.

Stakeholder Leadership & Cross-Market Management:

  • Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.
  • Ensure effective coordination across internal teams and external market representatives to deliver against regional objectives.
  • Lead, coach, and develop market-facing team members and external representatives, setting clear priorities, accountability, and performance expectations across the region.
  • Provide market intelligence and strategic recommendations to support planning, decision-making, and long-term growth.
  1. Deliverables & Outcomes
  • Clear market strategies and execution plans in place across priority European markets
  • Secured high-value strategic partnerships and commercial agreements across Europe
  • Improved commercial performance, brand visibility, and premium customer reach
  • Actionable market insight to inform future investment and growth priorities
  1. Required Experience & Expertise
  • Proven leadership experience across European markets within luxury travel, destination marketing, tourism, or related sectors
  • Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments
  • Demonstrated ability to lead multi-market strategies and influence senior stakeholders across geographies
  • Strong negotiation, analytical, and performance management capability
  • Strategic, results-driven, and able to operate with high autonomy in a fast-paced international environment

We are extraordinary people creating extraordinary experiences. #extraordinarytogether

The Bicester Collection was founded on a simple idea and a rebellious spirit: 12 luxury shopping destinations, 1,500 boutiques, and 1,500 colleagues representing 63 nationalities. Our people are the reason we win — and the reason we continue to grow.

Supporting our 9 European Villages, our central International Markets team is hiring a Head of Markets, Europe.

The role

The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth.

We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe.

Location: This role can be based close to any of our European Villages. It is a hybrid role with frequent travel.

Starting minimum salary: 96,000

What you'll be doing

A few of the key responsibilities in this role:

  • Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
  • Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
  • Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
  • Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance
  • Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
  • Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.

What we're looking for

We foster a culture of winning together, and we work hard to ensure everyone is supported to succeed. To thrive in this role, you'll bring:

  • Proven leadership experience across European markets within luxury travel, destination marketing, tourism, or related sectors
  • Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments
  • Demonstrated ability to lead multi-market strategies and influence senior stakeholders across geographies

What we offer

A warm welcome, the chance to build an ever-evolving career story, and benefits designed around your lifestyle, physical, mental and social wellbeing

Our commitment

We're proud to be a diverse and inclusive employer — and we mean it. The best ideas come from people who don't all think the same, and we welcome applications from every background. Come as you are.

The Bicester Collection exists to be experienced in the real world. To be actual, not virtual. To be lived. We'll never stop evolving. Are you ready for the challenge? #ExtraordinaryTogether

The Bicester Collection

About The Bicester Collection

The Bicester Collection is a story of how we transformed ourselves from a real estate company into one of the world's most inventive retailers, creating experiences that delight almost 40 million guests every year. Each of the 11 Villages in the Collection was created with its own narrative reflected in its design and architecture, making them a Collection of unique destinations, located in Europe and China's most important luxury and fashion markets.

Bicester Village ∙ La Roca Village ∙ Las Rozas Village ∙ La Vallee Village ∙ Maasmechelen Village ∙ Fidenza Village ∙ Wertheim Village ∙ Ingolstadt Village ∙ Kildare Village ∙ Shanghai Village ∙ Suzhou Village

Each Village is home to a distinctive curation of international fashion and lifestyle brands, together with celebrated designers unique to the respective regions. Our guests come from all over the world. They seek out originality, unparalleled levels of service, an emotional connection and most importantly, fun.

Its a story of entrepreneurial spirit. We never stand still. That's why and how we achieve DOUBLE DIGIT GROWTH year on year. Our 'secret sauce'? Four different perspectives working together to deliver the magic; real estate, retail, hospitality and curation of experience. When we combine the sense of place, the product, the guest services and the emotional connections, we deliver our brand promise: To offer something extraordinary every day to our guests, our brand partners and our colleagues.

Its a story of a family. Ours is made up of 1,200 colleagues of over 45 nationalities with diverse backgrounds, ages, experience and leadership styles. Our infectious enthusiasm and the fact that every colleague is an entrepreneur at heart is in our DNA and forms the foundation of our culture, which values invention, innovation and risk taking.

Its a story of extraordinary people doing extraordinary things.

Industry
Fashion & Apparel
Company Size
1,001-5,000 employees
Headquarters
Bicester , GB
Year Founded
Unknown
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