Led by Rodolphe Saadé, the CMA CGM Group, a global leader in shipping and logistics, serves more than 420 ports around the world on five continents. With its subsidiary CEVA Logistics, a world leader in logistics, and its air freight division CMA CGM AIR CARGO, the CMA CGM Group is continually innovating to offer its customers a complete and increasingly efficient range of new shipping, land, air and logistics solutions.
Committed to the energy transition in shipping, and a pioneer in the use of alternative fuels, the CMA CGM Group has set a target to become Net Zero Carbon by 2050.
Through the CMA CGM Foundation, the Group acts in humanitarian crises that require an emergency response by mobilizing the Group’s shipping and logistics expertise to bring humanitarian supplies around the world.
Present in 160 countries through its network of more than 400 offices and 750 warehouses, the Group employs more than 155,000 people worldwide, including 4,000 in Marseilles where its head office is located.
THE ROLE
The position plays a key role within the HR team. The main mission is to structure and lead the HR Communication function by defining a clear vision and coherent HR narrative that enhances employee experience, attracts and retains talent, engages collaborators, and effectively communicates HR policies and initiatives, leveraging an employer branding approach tailored to the GBS organization.
PURPOSE
The primary purpose of this role is to foster effective employee communication and engagement within the organization by developing and implementing plans that enhance employee experience, build a strong employer brand, and support HR strategy ; creating a positive and engaging work environment that fosters employee satisfaction, loyalty, and productivity.
KEY RESPONSIBILITIES
Develop and Implement HR Communication Strategies
• Develop and execute HR communication strategies aligned to GBS priorities, culture, and people agenda
• Ensure deployment of Group HR Communication within GBS across all employee matters
• Oversee the Creative Studio to ensure the production of contemporary, engaging designs that support HR communication initiatives.
Foster Employee Engagement
• Organize monthly events, celebrations, employee recognition programs, and other engagement initiatives by coordinating with procurement and vendors.
• Conduct employee surveys and feedback exercises to gather insights and identify areas for improvement.
Build a Strong Employer Brand
• Develop and strengthen the employer brand by crafting and refining narratives for GBS/GBS HR through print and video communications
• Collaborate with HR leadership across GBS to design, execute, and sustain employer brand campaigns on site.
Support HR Projects & Initiative visibility
• Ensure effective communication at Global and Center level to highlight key HR projects & initiatives delivered during the year
• Promote career plan and internal mobility success stories to enhance long-term career projection in GBS organization
Measure and Evaluate Effectiveness
• Track, measure and analyze the impact of HR communication initiatives
• Continuously refine and enhance HR communication strategies based on data and insights
Governance & Stakeholder Management
• Partner closely with HR leadership, L&D, Talent, Employer Branding, and Business Heads
• Maintain governance on messaging quality, accuracy, tone, and timeliness
QUALIFICATION & CERTIFICATIONS:
➢ Masters / bachelor’s degree in mass media or human resources
➢ Minimum of 10 years of overall experience. Minimum 7 years of experience in HR communications and employer branding.
➢ Strong business acumen and ability to align HR strategies with business objectives
➢ Strategic communication & storytelling
➢ Campaign design & execution
➢ Ability to manage multiple priorities in a fast-paced environment
Please ensure you are familiar with the CMA CGM Corporate Internal Mobility guidelines
The CMA CGM Group is a global player in sea, land, air and logistics solutions, true to its corporate Purpose, "We imagine better ways to serve a world in motion".
Present in 177 countries, it employs 160,000 people, of which nearly 6,000 in Marseilles where its head office is located.
The world's 3rd largest shipping company, CMA CGM serves more than 420 ports across 5 continents with a fleet of over 650 vessels. In 2024, CMA CGM carried over 23 million TEU (twenty-foot equivalent unit) containers. Its subsidiary CEVA Logistics, one of the world's top five players, operates 1,000 warehouses and handled 15 million shipments in 2024. CMA CGM AIR CARGO, the Group's air freight division, will operate a fleet of 6 cargo aircraft by 2025.
CMA Media, France's 3rd largest private media group, includes RMC-BFM and several national and regional press titles (La Tribune Dimanche, La Tribune, La Provence and Corse Matin).
Committed to energy transition, the CMA CGM Group is aiming for Net Zero Carbon by 2050.
The CMA CGM Foundation provides humanitarian aid in crisis situations, and is committed to education for all and equal opportunities throughout the world. To date, the CMA CGM Foundation has transported 63,000 tons of humanitarian aid to 97 countries and supported over 550 educational projects.
