Job Description

Location: London (hybrid), Cape Town (hybrid), Geneva (hybrid / remote), USA (remote - East Coast), Global (remote)

Goodwall

Goodwall is a TIME100 award-winning social education app that believes learning should be as fun and easy as scrolling on TikTok. Goodwall exists to give every young person the opportunity to pursue a better future, regardless of where they come from or who they know. Our free social education app helps more than 4 million members develop skills, gain confidence and access opportunities that can transform their lives.

Goodwall is free for young people. Our programs are funded by Fortune 500 corporates, government and nonprofit partners, including Microsoft, HP, and the United Nations. The growth we create has to show up in real skills and opportunities, not just downloads, so we use everything in our arsenal, from game design to behavioural psychology, to create the most engaging learning experiences for the next generation.

As a B Corp scale-up backed by leading investors, Goodwall has been recognized as a World Economic Forum Global Innovator, TIME100 Top EdTech, and featured by FastCompany, Bloomberg, CNBC and Forbes. Our next chapter is to transform the lives of 10 million Goodwallers.

Your Role

You will lead Product, Growth and Marketing, working directly with our Co-Founder. You will lead and grow your own team, including an additional Product Manager and Growth Marketing Manager. Your closest partner will be our Head of Engineering, who also leads Data Science.

Your responsibility spans how members discover Goodwall, experience its value, keep coming back and bring their friends. You will set direction and stay close to execution. Every product experience, notification, piece of ad copy, ambassador referral journey and Gen Z creator strategy sits within your remit.

What you will do

• Scale a product members love returning to. Own the product roadmap and run product growth experiments that improve activation, retention and referrals. Use onboarding, personalisation, social features, rewards and game design to make learning more engaging.
• Accelerate member acquisition. Expand organic growth through ambassadors, referrals, creators and influencers, supported by disciplined paid marketing. Lead our expansion into target markets such as North America.
• Bring Product and Growth together. Align both teams around shared priorities. Partner with Engineering and Data Science to turn member insights into improvements, from idea through launch and measurement.
• Set the standard for every detail. Take responsibility for the quality of the entire member experience, from the clarity of a notification and the simplicity of a product flow to the strength of an ad hook. Combine sharp copy, thoughtful design and precise execution.
• Experiment with purpose. Speak with members, understand where they lose interest and test ways to keep them engaged. Run A/B tests, assess retention over time and use the findings to decide what to scale, improve or stop.
• Hire and lead a strong team. Choose priorities, develop your people and direct budget toward lasting growth. Move quickly, remove obstacles and take responsibility for results.

What we offer

• Competitive compensation and equity: an ownership stake in a scale up raising its Series B.
• Real authority across Product, Growth and Marketing, working directly with the founders.
• The opportunity to hire and lead your own team.
• An established global community and the chance to shape the experience of millions more members.
• And most importantly, a mission to be proud of - helping millions of young people build skills, access opportunity and shape their futures

Requirements

What You Bring

• You know how to scale. You have personally helped scale a digital product serving millions, ideally where what worked early stopped working and needed new methods. You can explain what you owned, what you changed, and the results.
• Depth in product growth. You have shipped experiments that improved retention and referrals alongside acquisition. Experience in Social, Gaming or EdTech is particularly relevant.
• Ownership and urgency. You take ownership of the outcome, move with urgency and follow through with intensity. You find ways forward with limited resources and stay close enough to the work to solve problems yourself.
• Instinctive Gen Z fluency. You live and breathe the platforms, creators, communities and formats shaping how Gen Z communicates. You know what earns attention, what gets shared and what feels forced.
• Exceptional attention to detail. You recognise strong design and sharp copy, and notice the friction others miss. You care about the small decisions that make an experience feel effortless.
• Analytical and creative judgment. You can interpret a retention curve, improve a creator brief and work through a product decision with engineers.
• Commitment to the mission. You want to use your expertise to transform lives. Helping millions of young people gain skills, confidence and access to opportunity is work you are ready to invest yourself in.