Job Description
As Head of Growth Marketing, you will own and scale Organic Traditions' DTC and Amazon growth engine in Canada and US at a pivotal moment of expansion. You'll lead performance across paid, retention, affiliate, subscription, and emerging commerce channels (including TikTok Shop), driving efficient, profitable growth.
This is a high-impact role at the center of the business - blending strategy and execution to turn data into action, unlock new growth channels, and continuously optimize the full funnel.
About The Role
Strategy & Planning
- Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop
- Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin
- Drive profitable growth by optimizing channel mix, spend efficiency, and customer quality
- Identify opportunities to scale LTV, including subscription
Channel execution & Growth
- Lead paid media across Meta, Google, TikTok, and emerging platforms
- Build and scale affiliate and creator-led commerce programs
- Own TikTok Shop strategy, partnering with external agencies for execution Own search strategy across paid and organic (SEO), and evolve approach for emerging Al-driven discovery (AGO)
- Manage budgets, bidding, and channel mix to maximize return
Creative & Consumer experience
- Partner with brand/content teams to develop high-performing creative
- Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout
- Continuously test and optimize creative, offers, and funnel performance Drive a structured A/B testing roadmap across ads and onsite experience
Retention & Lifecycle
- Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV
- Build and optimize subscription programs (offers, UX, retention flows)
- Optimize the full customer journey from first touch to repeat purchase
Forecasting, Analytics & Commercial Planning
- Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonality
- Partner with supply chain and operations to ensure inventory aligns with growth plans (in-stock, no missed revenue)
- Build reporting and translate data into clear recommendations to improve efficiency, scale, and profitability
Requirements
- Proven experience leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand.
- Strong hands-on experience managing paid media across Meta, Google, TikTok, and other performance channels.
- Experience scaling DTC and/or Amazon revenue across Canada, the US, or similar markets.
- Strong understanding of key growth metrics including ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin.
- Experience with lifecycle marketing, including email, SMS, repeat purchase strategies, and subscription growth.
- Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce channels.
- Strong understanding of website CRO, landing page testing, PDP optimization, checkout optimization, and A/B testing.
- Ability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven decisions.
- Strong commercial mindset with the ability to balance growth, profitability, inventory, and customer quality.
- Experience working with external agencies, freelancers, and cross-functional internal teams.
- Excellent analytical, communication, and project management skills.
- Comfortable operating in a hands-on, high-growth environment where strategy and execution are equally important.
Benefits
What we Offer:
- Opportunities for growth and advancement
