CredPal is a leading financial technology company that offers a comprehensive range of financial solutions, including credit cards and investment opportunities, to empower individuals. Our mission is to revolutionize access to credit and investment, enabling individuals to take charge of their financial well-being.

Job Title: Head of Growth

Job Type: Full Time/Hybrid

Level: Senior

Purpose Statement

We are seeking an
innovative and results-driven Head of Growth
to lead CredPal’s aggressive revenue expansion across all retail and business verticals. Your mission is singular;
everything you do must directly add to the bottom line
. In this role, you will
design, execute, and optimize integrated growth strategies
that convert into real, measurable revenue. You will drive
customer acquisition, activation, retention, and monetization at scale
, with a relentless focus on high-impact actions that strengthen CredPal’s dominance in
consumer credit and cross-border payments
.

Responsibilities

Growth Strategy & Revenue Leadership

• 
  Own the
  end-to-end growth roadmap
  for CredPal’s retail and business products.

• 
  Develop and execute
  integrated sales and marketing strategies
  to acquire, activate, and retain customers.

• 
  Identify
  high-impact market penetration opportunities
  and lead rapid execution to capture them.

• 
  Align all growth initiatives with
  revenue KPIs
  , ensuring every campaign drives measurable financial returns.

Multi-Channel Acquisition & Conversion

• 
  Plan, launch, and optimize
  multi-channel campaigns
  across digital (social media, search, display, email) and offline activations.

• 
  Drive
  conversion rate optimization (CRO)
  across landing pages, app onboarding flows, email campaigns, and sales funnels.

• 
  Collaborate with sales, product, and marketing teams to
  refine positioning, messaging, and offers
  for maximum customer uptake.

• 
  Lead aggressive
  credit card, business credit, and FX product adoption campaigns
  .

Commercial & Monetization Performance

• 
  Achieve and exceed
  monthly credit disbursement, FX transaction volume, and GMV targets
  .

• 
  Improve
  credit utilization rates
  and repayment performance to maintain healthy portfolio quality.

• 
  Build
  monetization levers
  around transaction fees, FX margins, and value-added services.

• 
  Leverage analytics to
  segment audiences
  , personalize campaigns, and drive targeted engagement.

• 
  Run growth experiments (
  A/B tests, creative trials, channel variations
  ) to identify and scale winning tactics.

• 
  Monitor and optimize
  CAC, LTV, ROI, and churn
  across all campaigns.

• 
  Explore
  co-marketing and sponsorship opportunities
  for accelerated brand and revenue growth.

• 
  Lead
  market expansion strategies
  into new customer segments and geographies.

• 
  Lead a
  cross-functional growth team
  covering sales, marketing, partnerships, and analytics.

• 
  Drive a
  performance-obsessed culture
  where targets are not just met, but exceeded.

• 
  Ensure
  clear KPI ownership
  across all growth functions.

• 
  Revenue Growth:
  Monthly & quarterly revenue targets achieved/exceeded.

• 
  Customer Acquisition:
  Number of new retail and business customers onboarded.

• 
  Activation Rate:
  % of customers completing their first transaction within 7 days.

• 
  Credit Disbursement:
  Monthly disbursement volume for consumer and business credit.

• 
  FX Volume:
  USD wallet, card, and FX transaction volume growth.

• 
  Retention Rate:
  % of active customers month-on-month.

• 
  CAC vs LTV:
  Positive and improving ROI on acquisition spend.

• 
  GMV Growth:
  Total transaction value processed across all channels.

Requirements

• 
  Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.

• 
  Minimum of 4years proven success in driving revenue growth in a fintech, payments, lending, or high-growth tech company.

• 
  Strong background in sales-led growth, performance marketing, and customer lifecycle optimization.

• 
  Deep understanding of
  credit products, FX, and cross-border payments
  .

• 
  Strong knowledge of digital marketing strategies, including SEO, SEM, email marketing, and paid social advertising.

• 
  Experience with data analysis tools like Google Analytics, Mixpanel, or Tableau, and familiarity with A/B testing frameworks.

• 
  Exceptional
  data-driven decision-making
  and analytical skills.

• 
  Excellent project management skills with the ability to manage multiple priorities simultaneously.

• 
  Exceptional communication and interpersonal skills for collaboration across teams and external partners.

Benefits