This is a senior commercial leadership role with significant matrix complexity. The Head of Growth orchestrates field agents, platform partnerships, OEM channels, and community referrals; and coordinates with peer functions across Marketing, Customer Success, Risk, and Operations. The role suits a senior operator who thrives on aggregate accountability and cross-functional leverage in a fast-scaling business.

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  Own the country's aggregate lead pipeline as a single accountable number — across every input channel, including those operated by peer functions.

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  Set and manage the country channel mix across field, partner, community, and digital channels — calibrating the blend to deliver volume, quality, and cost efficiency.

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  Diagnose drop-offs across the full acquisition funnel and direct corrective action to keep monthly deployment on plan.

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  Manage channel performance with peer functions on committed volumes, and lead recovery action when commitments are at risk.

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  Own commercial relationships with key acquisition partners — including ride-hailing platforms, delivery platforms, and dealer or showroom partnerships.

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  Lead OEM channel engagement on co-marketing and dealer activation across Gamma's vehicle portfolio.

2. Conversion, Training & Onboarding

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  Own the country conversion engine — turning qualified leads into signed, vehicle-ready customers at scale.

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  Drive conversion rate from qualified lead to signed customer; diagnose and address drop-off by source and city.

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  Own Training & Onboarding across all cities — induction throughput, training quality, and time-to-handover.

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  Deliver captains who are fully trained, onboarded, and vehicle-ready at handover — the point at which the customer transitions into city-level operations.

3. Lead Quality & Cohort Outcomes

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  Own lead quality as a Growth accountability — measured by how leads perform through evaluation, conversion, and into early cohort outcomes.

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  Manage channel mix to deliver not only volume but cohorts that perform against underwritten expectations.

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  Partner with Risk on the feedback loop between source-level lead quality and cohort outcomes — separating quality issues attributable to channel and source from those attributable to credit policy.

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  Hold Growth's lane in the country's cohort-quality conversation — bringing source and channel evidence to senior portfolio reviews.

4. Growth Analytics & Funnel Diagnostics

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  Own the country growth dashboard — pipeline by source, conversion by stage, training throughput, handover readiness, and cohort quality follow-through.

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  Build the analytics function that powers Growth's decision-making — funnel diagnostics, lead quality reporting by source, and senior forum inputs.

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  Instrument source-level and channel-level data to enable real-time diagnosis rather than month-end post-mortem.

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  Bring evidence-based judgement to senior growth conversations, translating funnel data into clear decisions and trade-offs.

5. People Leadership & Function Building

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  Build and lead a senior Growth team across acquisition, conversion, training and onboarding, partnerships, and analytics — setting the bar for talent, performance, and accountability across the function.

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  Cultivate a culture that is direct, data-driven, and accountable to aggregate outcomes rather than channel-level alibis — where peer functions are partners to be coordinated, not obstacles to be blamed.

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  Operate as a credible peer to other country Heads — chairing forums, navigating trade-offs, and bringing structured judgement to senior decisions.

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  Represent Growth at the Country Manager and senior leadership level — translating funnel realities into strategic recommendations and shaping the company's growth trajectory.

Requirements

Requirements

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  Master's degree in Business Administration, Marketing, Economics, or a related field.

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  10+ years of progressive commercial experience, with at least 5 years in a senior role accountable for multi-channel customer acquisition at scale — ideally in gig economy, mobility, fintech, asset finance, ride-hailing, last-mile logistics, or large-scale distribution within African markets.

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  Demonstrated track record of building and running multi-channel acquisition operations — across field, partner, referral, and digital channels.

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  Direct experience operating in a matrix structure across multiple cities, where execution runs through local leaders not under direct line management.

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  Proven experience leading senior functional managers — hiring, coaching, developing, and where necessary replacing them.

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  Demonstrated ability to be held to an aggregate outcome while depending on peer functions for inputs, and to manage those peer relationships through structured contracts and forums.

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  Experience working with OEM and platform partners in commercial channel relationships strongly preferred.

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  Experience standing up new commercial functions from zero strongly preferred.

Key Skills

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  Multi-channel acquisition fluency, with the judgement to calibrate volume, quality, and cost across field, partner, community, and digital channels.

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  Funnel and data discipline with an ability to read conversion data critically and diagnose drop-offs before they surface as missed targets.

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  Leads peer functions and senior forums through structured judgement, not line control displaying influence without authority

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  Comfortable being measured on a number whose inputs are partly outside direct control.

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  Quality-versus-volume judgement, with the conviction to resist growth pressure when channel mix risks downstream cohort health.

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  Has the capability to drive difficult conversations while holding peers, partners, and direct reports to standard with clarity and respect.

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  Structured thinking and writing and displays a sharp ability to translate complex commercial trade-offs into clear, well-argued decisions.

Benefits

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  Lead growth at one of Africa's fastest-scaling mobility-fintech businesses, in a role with direct line of sight to country-level impact.

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  Operate at senior leadership altitude, with the authority to shape strategy, build a team, and influence company direction.

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  Work alongside a senior peer group of accomplished operators in a culture that values direct, evidence-based, accountable leadership.

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  Build something that changes the economic trajectory of thousands of gig workers and the communities they serve.

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  Competitive senior leadership package — base, performance-linked variable, equity participation, and comprehensive benefits
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