Job Description

The Mission

At Total Life, we believe that the later chapters of life should be defined by growth, purpose, and emotional resilience. We are on a mission to revolutionize healthier aging by combating the silent epidemic of mental health issues and anxiety among the elderly. Our work is driven by a deep-seated commitment to making quality, affordable emotional support services easily accessible to a demographic that is too often overlooked in the digital health revolution.

We are a behavioral health company solely dedicated to the 65+ population. Our values are rooted in empathy, evidence-based care, and accessibility. We don’t just provide therapy; we empower seniors to redefine their identity, navigate complex health changes, and maintain a high quality of life. When you join Total Life, you aren’t just joining a platform—you are joining a movement to ensure that every senior has a partner in their mental health and wellness journey.

The Role

This is a rare opportunity to own the full demand generation function at a high-growth, mission-driven healthtech company. As Head of Growth, you will build the team and infrastructure that brings Total Life to the seniors, families, and healthcare partners who need us most. You will report directly to the CEO and have full ownership over the channels, talent, and strategy that drive member acquisition and revenue growth.

Key Responsibilities (The Daily Grind)

• Build and lead a partnerships function targeting physicians, geriatricians, Medicare plans, senior living communities, and other healthcare referral sources
• Develop a structured referral program with clear incentives, tracking, and feedback loops
• Create scalable partnership playbooks that can be executed across new geographies as Total Life expands
• Define and own the brand positioning and messaging for a senior-first mental health platform
• Build a lean, high-output marketing team (content, performance, lifecycle) and manage agencies or contractors as needed
• Drive awareness, consideration, and conversion across paid and organic channels targeting seniors, caregivers, and referral sources
• Own paid acquisition across Google, Meta, and other digital channels — optimizing for member sign-ups and cost efficiency
• Build measurement infrastructure: attribution, dashboards, and reporting so the team can make fast, data-driven decisions
• Drive conversion rate optimization across the website and onboarding funnel
• Lead a comprehensive SEO strategy including technical SEO, content marketing, and local/geographic search targeting
• Build out content that serves seniors, caregivers, and referring clinicians — establishing Total Life as the trusted authority in senior mental health
• Drive long-term organic growth to reduce dependence on paid acquisition over time
• Recruit, hire, and develop a world-class growth team across marketing, partnerships, and digital
• Foster a culture of experimentation, accountability, and continuous learning
• Work cross-functionally with clinical operations, product, and finance to align growth efforts with company goals

Requirements

What You Bring

• 8+ years of experience in growth, marketing, or business development, with at least 3 years in a leadership role
• Demonstrated track record of building and leading multi-channel growth functions — not just managing campaigns
• Experience in healthcare, healthtech, or a highly regulated consumer vertical strongly preferred
• Strong command of performance marketing, SEO, and digital analytics — you know the metrics that matter and how to move them
• Proven ability to develop B2B2C partnership and referral programs, ideally in healthcare or insurance
• A builder's mindset: you are energized by creating structure, processes, and teams from scratch
• Exceptional communicator who can align stakeholders, inspire a team, and represent Total Life externally
• Data-driven decision maker who balances analytical rigor with creative intuition
• Deep empathy for older adults and a genuine belief in the mission of expanding access to mental health care
• A bias towards action and a great attitude.
• Bonus: Familiarity with American Health Care system

Benefits

Total Life offers a competitive compensation package commensurate with experience, including:

• Competitive base salary + performance-based bonus
• Equity participation in a high-growth company
• Comprehensive health insurance (medical, dental, vision)
• Medicare-covered mental health benefits for you and eligible family members
• Flexible hybrid work environment
• Paid time off and paid sick leave per company policy
• Employee Assistance Program (EAP)