LOOM SOLAR PVT. LTD.

Head of General Trade (Sales Director)

LOOM SOLAR PVT. LTD.  •  Faridabad, IN (Hybrid)  •  3 hours ago
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Job Description


About Loom Solar


Loom Solar is building
India's Smart Home Energy Company

,
enabling every household to become energy independent through solar panels,
hybrid inverters, lithium batteries, and intelligent energy solutions.


We are looking for a visionary
Head of General Trade (GT)

to build India's largest and most productive distribution network for
residential solar and energy storage products.


This role is responsible for driving profitable growth through dealers,
distributors, retailers, electricians, installers, and channel partners across
India.


Role Purpose


To build a
high-performance General Trade organization

capable of delivering sustainable, profitable growth by expanding Loom Solar's
presence in every district, town, and city in India.


The Head of GT will create the sales strategy, channel architecture,
operating rhythm, people capability, and execution discipline required to scale
the business from thousands to tens of thousands of channel partners.


Key Responsibilities


1. Build India's Strongest Distribution Network


  • Develop
    and execute the national General Trade strategy.

  • Expand
    dealer and distributor coverage across all states.

  • Increase
    market penetration in Tier 2, Tier 3, and rural markets.

  • Build
    district-wise expansion plans.

  • Create
    a scalable channel development model.


2. Drive Sales Growth


Own national GT revenue and profitability.


Responsible for:


  • Monthly
    sales targets

  • Channel
    growth

  • Category
    growth

  • Product
    mix

  • Market
    share

  • Repeat
    business

  • New
    customer acquisition


3. Distribution Expansion


Lead expansion of:


  • Distributors

  • Dealers

  • Retailers

  • Electricians

  • Installers

  • System
    Integrators


Create clear eligibility criteria, onboarding SOPs, and productivity
benchmarks for every partner category.


4. Sales Leadership


Lead a nationwide sales organization including:


  • Regional
    Sales Managers

  • Zonal
    Managers

  • Area
    Sales Managers

  • Territory
    Sales Officers

  • Business
    Development Managers


Build a culture of:


  • Ownership

  • Accountability

  • Execution
    excellence

  • Customer
    obsession

  • Continuous
    learning


5. Channel Partner Development


Design programs for:


  • Dealer
    profitability

  • Distributor
    ROI

  • Loyalty
    programs

  • Partner
    certification

  • Sales
    training

  • Technical
    education

  • Business
    growth workshops


Ensure partners become long-term business collaborators.


6. Sales Excellence


Establish world-class execution through:


  • Daily
    sales reviews

  • Weekly
    business reviews

  • Monthly
    operating reviews

  • Forecast
    accuracy

  • CRM
    adoption

  • Lead
    management

  • Pipeline
    management

  • Beat
    planning

  • Territory
    management


7. Commercial Management


Own:


  • Pricing
    discipline

  • Trade
    schemes

  • Incentive
    programs

  • Credit
    management

  • Collections

  • Inventory
    health

  • Distributor
    ROI

  • Working
    capital efficiency


8. Cross-Functional Leadership


Collaborate with:


  • Marketing

  • Product
    Management

  • Supply
    Chain

  • Finance

  • Manufacturing

  • Service

  • Digital

  • HR


Ensure seamless execution from demand generation to customer satisfaction.


9. Market Intelligence


Continuously monitor:


  • Competitor
    activities

  • Pricing

  • Product
    launches

  • Consumer
    trends

  • Channel
    feedback

  • Policy
    changes

  • Emerging
    opportunities


Translate insights into business action.


Key Performance Indicators (KPIs)


Business Growth


  • Revenue
    achievement

  • Volume
    growth

  • Gross
    margin

  • EBITDA
    contribution

  • Market
    share

  • Product
    category growth


Distribution


  • Active
    distributors

  • Active
    dealers

  • New
    partner acquisition

  • Geographic
    coverage

  • Product
    availability

  • Outlet
    productivity


Sales Productivity


  • Sales
    per ASM

  • Sales
    per distributor

  • Sales
    per dealer

  • Repeat
    purchase rate

  • Lead
    conversion

  • Average
    order value


Operational Excellence


  • Forecast
    accuracy

  • Inventory
    turnover

  • Collection
    efficiency

  • CRM
    adoption

  • On-time
    order fulfillment


Customer & Partner Experience


  • Dealer
    satisfaction score

  • Distributor
    retention

  • Service
    turnaround time

  • Net
    Promoter Score (NPS)


Qualifications


  • MBA
    from a reputed institute preferred.

  • Bachelor's
    degree in Engineering, Business, or Commerce.

  • 12–18
    years of sales leadership experience.

  • Minimum
    5 years leading a national General Trade business.


Preferred Industry Experience


Experience in one or more of the following:


  • Solar

  • Electricals

  • Consumer
    Durables

  • Building
    Materials

  • Batteries

  • Inverters

  • Home
    Appliances

  • FMCG
    (GT)

  • Paints

  • Pipes

  • Industrial
    Distribution


Requirements


Business Leadership


  • P&L
    Management

  • Business
    Strategy

  • Distribution
    Management

  • Revenue
    Growth

  • Market
    Expansion

  • Channel
    Sales


Sales Excellence


  • General
    Trade

  • Territory
    Planning

  • Sales
    Forecasting

  • CRM

  • Negotiation

  • Key
    Account Management

  • Sales
    Coaching


Leadership


  • Team
    Building

  • Talent
    Development

  • Change
    Management

  • Performance
    Management

  • Decision
    Making

  • Stakeholder
    Management


Analytical Skills


  • Sales
    Analytics

  • Financial
    Analysis

  • Market
    Intelligence

  • Pricing
    Strategy

  • ROI
    Analysis


Success Profile


The ideal candidate:


  • Thinks
    like a CEO.

  • Executes
    like a world-class Sales Director.

  • Coaches
    like a mentor.

  • Builds
    relationships like an entrepreneur.

  • Uses
    data to make fast, informed decisions.

Inspires teams to
achieve ambitious goals.


Benefits


What we offer?


1.

Freedom
: We allow you freedom to “follow your passion”


2.

Opportunity
to work with India’s fastest growing SMB Company


3.

Regular
Training of Professional Skills such as Leadership, Problem Solving and Product
offerings.


4.

Multifold
chances increase to build the career in Solar Energy Sector


5.

Exponential
Growth in Salary and other remuneration


6.

Great
learning curve and hand on experience with leadership team about solar in
future

LOOM SOLAR PVT. LTD.

About LOOM SOLAR PVT. LTD.

Loom Solar, founded in 2018, has rapidly emerged as one of India's Fastest Growing Renewable Energy brands, specializing in the manufacturing of cutting-edge solar panels, inverters, and lithium batteries, catering to diverse sectors including utility-scale, commercial, residential, agriculture, and government projects.

Operating from a state-of-the-art manufacturing facility in Faridabad, Haryana, with a 300MW production capacity, Loom Solar excels in the production of high-quality solar solutions. Loom Solar has experienced rapid growth since the beginning of its journey, expanding its reach to over 500 districts across India through a network of 10,000+ resellers.

Loom Solar ensures maintaining strict quality standards, including ISO 9001-2015 certification and adherence to BIS, IEC, and MNRE guidelines. This commitment to quality ensures the reliability and performance of its products, delivering superior value to customers.

Loom Solar's vision extends beyond product manufacturing. With a strong global presence in 10+ countries including USA, Canada and Saudi Arabia​, the company aims to play a pivotal role in India's transition to a greener future by fostering a sustainable energy ecosystem. By providing accessible and affordable solar solutions, Loom Solar empowers individuals and businesses to reduce their carbon footprint and contribute to a cleaner, more sustainable environment.

Industry
Hardware & Semiconductors
Company Size
201-500 employees
Headquarters
Faridabad, IN
Year Founded
2018
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