Job Description

We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.

Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

The  Head of ECommerce Business Performance is responsible for owning the  end-to-end performance narrative across Traffic, conversion, and sales, ensuring that all markets and channels operate with an aligned, forward-looking view of the business. This role consolidates insights, forecasts business outcomes, and drives cross-functional action. It is a  business enablement position designed to improve decision-making, accelerate execution, and strengthen accountability across the e-commerce organisation.

Responsibilities:

A. Forecasting & Business Modelling

• Own weekly, monthly, and quarterly operational forecasts for traffic, conversion, and revenue by market and channel

• Build scenario-based models (“what if acquisition drops / site speed improves / stock gaps occur”)

• Integrate inputs from Marketing, CRM, DXDC, Business Planning and Operations into a single cohesive business model

• Identify early signals of risk or upside and escalate with clear recommendations

B. Business Performance Monitoring (Daily / Weekly)

• Build and maintain a unified KPI framework across the funnel (See → Find → Buy → Repeat)

• Track performance across markets and channels with a focus on leading indicators, not only outcomes

• Detect deviations early and translate them into clear business insights

• Partner closely with Data / BI to ensure dashboards, metrics, and definitions are consistent, reliable, and actionable

• Own the performance narrative for weekly, monthly, and quarterly business reviews

C. Action-Driving & Cross-Functional Alignment

• Ensure every insight is translated into clear actions, owners, and timelines

• Challenge teams constructively and drive execution when needed

• Follow up until initiatives are delivered and quantify their impact

• Ensure alignment across Paid Marketing, CRM, Merch Planning, CRO, UI/UX, Product, and Operations

• Maintain a single source of truth across all business forums

D. Governance & Business Rhythm

• Co-led the weekly e-commerce performance meeting

• Prepare insights and action frameworks for monthly and quarterly business reviews

• Ensure forums focus on root causes and decisions, not reporting

• Track the contribution of initiatives to revenue and conversion targets

• Support cross-functional alignment for high-impact corrections and key commercial moments

Requirements

• 8 years in ECommerce or retail, retail analytics, or a related role

• Experience working cross-functionally in a fast-paced, multi-country digital business

• Proven capability in forecasting, modelling, business analysis or digital performance optimisation

• Familiarity with GA4, Looker, PowerBI, SFCC, Amplitude or similar tools

• Strong understanding of ECommerce KPIs: traffic mix, bounce, CVR, funnel depth, AOV, CLTV, CAC, MER

• Ability to structure information, build models, and interpret data with clarity

• Comfortable challenging teams diplomatically to ensure results

• Strong business intuition (knows what matters most), structured and analytical

• Confident communicator; able to influence without authority

• Momentum-driver: transforms insights into actions

• High ownership and accountability; thrives in ambiguity

• Proactive, curious, eager to improve processes and outcomes

• Action-driven mindset; turns insights into execution

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