We’re partnering with one of the UK’s fastest-growing consumer brands to appoint a Head of Ecommerce into a critical, high-impact role.
This is a founder-led business with strong momentum across DTC, Amazon, TikTok Shop and major UK retail partnerships. The brand has built a loyal community, a high-velocity digital channel and a product range that sits at the heart of modern wellbeing.
This is not a website management role. It’s a senior commercial eCommerce role.
As Head of Ecommerce, you’ll take ownership of day-to-day Shopify performance and the wider ecommerce trading roadmap.
You’ll be responsible for turning traffic into revenue by improving conversion, customer journey, site experience, landing page performance, subscription UX and AOV. You’ll work closely with the Founder/CEO and senior leadership team, providing clear commercial insight and shaping key investment decisions.
This role needs someone who is hands-on, highly analytical and confident operating at pace. You’ll be deep in the numbers, able to spot issues quickly, understand what’s happening on-site and act fast.
Key Responsibilities
Take full commercial ownership of the brand’s DTC ecommerce channel, ensuring the site is trading strongly and issues are identified and acted on quickly
Lead the ecommerce trading rhythm, using performance data to understand what is driving conversion, revenue, basket size and customer behaviour
Develop and deliver a high-impact optimisation roadmap across the full customer journey, from landing pages and product pages through to cart, checkout and post-purchase
Improve the connection between paid media activity and onsite performance, ensuring traffic is landing on the right journeys, messaging and offers
Build a more sophisticated approach to testing, using insight, experimentation and customer behaviour data to prioritise the changes that will make the biggest commercial impact
Partner closely with brand, performance marketing, CRM and creative teams to improve campaign performance, customer experience and repeat purchase
Own the onsite strategy for subscriptions, bundles, upsells and merchandising, with a focus on improving conversion, AOV and longer-term customer value
Lead the ecommerce roadmap across UX, site functionality, technical improvements and trading priorities, ensuring development resource is focused on the highest-value work
Use analytics tools, customer behaviour insight and trading data to provide clear recommendations to the Founder/CEO and senior leadership team
Manage and develop the ecommerce function, including direct line management of a Senior UX Manager and day-to-day leadership of external development partners
Set a high bar for delivery across internal teams and external agencies, ensuring briefs, timelines and outcomes are commercially focused and clearly measured
You’ll have a proven track record in high-growth DTC ecommerce, ideally within consumer goods, wellness, beauty or lifestyle or another fast-moving ecommerce-led category.
Strong Shopify or Shopify Plus experience
Deep CRO, testing and experimentation expertise
A track record of improving conversion, AOV and ecommerce trading performance
Experience connecting paid media traffic to landing page and site performance
Strong understanding of subscriptions, bundles, merchandising and LTV drivers
Confidence using GA4, Shopify analytics, heatmaps and behavioural data
Experience leading ecommerce teams and external development/CRO/tech partners
The Growth Foundation (TGF) is an award-winning strategic growth partner for ambitious eCommerce and DTC brands - helping founders, operators, and investors scale with clarity, confidence, and expert support.
We combine deep commercial insight with a focused offering across five core pillars: Strategy, Talent Acquisition, Tools, Courses, and Community.
Founded in 2021 by Richard Chapple and Sarah Jasper-Baker - who helped scale Play.com, Gymshark, and The Hut Group into some of the UK’s most successful eCommerce brands - TGF now brings together a team of expert strategists, recruiters, and product builders who’ve supported growth for 100+ DTC businesses.
We work with brands at key inflection points - whether unlocking new revenue, hiring leadership talent, sharpening commercial strategy, or enabling teams through practical learning.
Through our trusted network of vetted delivery partners - including agencies and specialists in performance marketing, CRM, brand, creative, trading, and more - we connect clients with the right experts, and remain strategically involved to ensure delivery aligns with the growth plan.
Our five core pillars:
Strategy – Tailored commercial advice, brand positioning, and growth assessments that bring clarity to your next move.
Talent – Industry-leading recruitment for eCom-native talent across growth, performance, leadership, and operations.
Tools – Proprietary optimisation tools including Order Rescue, our Shopify Plus app that recovers lost revenue.
Courses – On-demand training built from proven frameworks — enabling founders and teams to move fast, without retainers.
Community – Founder Foundations, our peer-led event and content series for DTC leaders, operators, and investors who value honest insight over hype.
If you’re a DTC brand, operator, or investor looking to scale sustainably and strategically - let’s talk.
http://www.thegrowth.foundation/
