Job Description

Head of eCommerce
Confidential Beauty / Cosmetics Brand

A fast-growing beauty and cosmetics company is looking for a scrappy, strategic, and hands-on Head of eCommerce to lead and optimize the brand’s digital experience across DTC and third-party ecosystems.

This role is ideal for someone who deeply understands the modern customer journey and knows how to build high-converting digital experiences across Shopify, landing pages, educational content, and external acquisition channels. The business drives a meaningful amount of traffic through Meta advertising into third-party content environments (including dermatologist and educational partner sites), so experience managing complex conversion paths is critical.

The Head of eCommerce will oversee the day-to-day eCommerce function, manage a small team, and work closely with digital operations and development resources to improve site performance, conversion, and customer experience.

What You’ll Do:

• Own and lead the overall eCommerce strategy across Shopify and related digital experiences
• Optimize the customer journey across both direct-to-consumer and third-party content ecosystems
• Partner closely with growth marketing teams to improve conversion from Meta and paid social traffic
• Manage and improve landing pages, blog flows, merchandising, and onsite experience
• Oversee site updates, testing, performance improvements, and digital operations workflows
• Work cross-functionally with developers and operational support resources to execute quickly and efficiently
• Analyze customer behavior and identify opportunities to improve conversion and retention
• Help build and scale the eCommerce team over time as the business continues to grow

What We’re Looking For:

• Strong experience leading eCommerce for a DTC brand, ideally within beauty, wellness, skincare, or consumer products
• Deep understanding of Shopify ecosystems and customer journey optimization
• Experience managing traffic across both owned channels and third-party educational/content environments
• Hands-on operator who is comfortable executing while also thinking strategically
• Scrappy, resourceful, and able to move quickly in a fast-paced environment
• Experience managing small teams and working closely with developers or technical resources
• Strong understanding of conversion optimization, merchandising, and digital customer behavior