As the Head of E-Commerce, CRM & Media, you will be at the forefront of KFC Thailand's digital evolution. Your primary focus will be to revolutionize the customer experience by implementing seamless digital ordering processes, accelerating the adoption of omni-channel loyalty programs, and leveraging data-driven insights to create personalized consumer journeys. This role is pivotal in shaping KFC Thailand's future, ensuring we stay ahead of the curve in the digital age.
Lead the strategy, growth, and execution of KFC Thailand’s e-Commerce growth agenda
Partner with the marketing leadership team to develop and execute KFC Thailand’s marketing vision
Collaborate with the head of product to align and execute KFC Thailand’s digital and technology road map
Build strong cross-functional relationships at all levels and foster and inclusive and team first culture
Regularly engage with key franchisee stakeholders to bring them on our transformation journey
Identify and trial AI powered tools that can improve team efficiency and customer digital experience
Leverage data and insights from all sources to drive ongoing prioritization and improvement across the entire e-commerce program
Lead performance marketing strategy and media plan to deliver overall marketing plan effectiveness
Lead CRM strategy and long-term vision for KFC to grow same consumer sales growth, customer loyalty, and maximize “Customer Lifetime Value”
Coach and develop a high performing team of talented e-commerce and media marketers
Ensure day to day operational excellence across media, aggregators, Kiosks, app/web, and loyalty
10+ years of experience in performance marketing, digital marketing, or e-commerce
Demonstrated team leadership with experience in people development and high performance
Previous experience in QSR, retail, or e-commerce would be highly regarded
Proven experience in developing transformational digital or e-commerce growth strategies
Strong commercial acumen with a track record of driving top line and bottom line
Good interpersonal skills and can work with diverse individuals at all levels with cross-cultural understanding
Ability to communicate effectively & fluently in both English & Thai
Able to work under pressure and help the business prioritize various projects and workstreams
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.
What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
