Job Description

Job Title: Head of Direct to Consumer

Location: Hybrid – weekly travel to our offices in Ladbroke Grove is expected

Job Length: 12 Month FTC – Full Time (Maternity Cover)

Competitive Salary with extensive benefits

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Generous holiday (inc bank holidays)
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a Head of Direct to Consumer, which will be responsible for our ecommerce proposition and will own the day-to-day trading activity for plenishdrinks.com and aqualibra.com.

Proudly part of our portfolio at Carlsberg Britvic, Plenish – a premium, plant-based brand on a mission to make healthy choices easy and delicious and Aqua Libra - UK sourced water, meticulously filtered with still, sparkling or infused natural fruit flavours that transforms hydration. Maintaining the agility, creativity and entrepreneurial spirit of a start-up, backed by scale and ambition of a global beverage powerhouse.

Role Responsibilities:

• Own the DTC P&L and deliver commercial performance against revenue and profitability targets.
• Build and manage weekly, monthly, and annual sales forecasts to drive predictable growth.
• Develop the annual trading plan across product, pricing, and promotional strategy.
• Lead weekly trading reviews, identifying risks and opportunities with clear action plans.
• Provide high‑quality reporting and insights to senior leadership and key stakeholders.
• Identify, evaluate, and launch new revenue channels across DTC, marketplaces, and B2B ecommerce.
• Maintain a full view of ecommerce performance across all channels to inform DTC strategy.
• Own DTC site performance, optimising CVR, AOV, subscriptions, and overall customer journey.
• Lead subscription and loyalty strategies to grow acquisition, retention, and lifetime value.
• Own CRO and continuous optimisation, supported by agency and internal team collaboration.
• Manage TikTok Shop and social commerce, ensuring alignment with brand and revenue goals.
• Lead end‑to‑end DTC operations, including fulfilment, demand planning, and stock management.
• Oversee customer service and consumer engagement teams to deliver premium experiences and improve NPS.
• Drive ongoing operational efficiency and cost optimisation without compromising customer quality.

Experience and Key Attributes:

• Proven DTC ecommerce experience with revenue growth beyond £4M.
• Strong track record in building and scaling subscription, loyalty, and retention programmes.
• Experience driving B2B ecommerce and online wholesale channels.
• Skilled at launching new revenue streams, including marketplaces, social commerce, and partnerships.
• Hands-on experience managing TikTok Shop and other social commerce platforms, including agency management.
• Strong SEO capability across technical optimisation, content strategy, and organic growth.
• Operational expertise in forecasting, inventory, and fulfilment.
• Experience managing customer service and consumer engagement teams.
• Deep knowledge of CRO and performance optimisation.
• Experienced people leader with a history of developing high-performing teams.

• Technical skills and understanding in Google Analytics, Shopify, CRO tools, Advanced Excel.
• Excellent communication and presentation skills with strong stakeholder management and influencing skills.
• Strong project management and prioritisation capability with high levels of accountability, organisation, and personal effectiveness.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

Application Process:

We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.