Job Description

The Head of Digital Marketing, APAC is responsible for defining and executing the regional digital strategy to drive business growth, customer engagement, and digital transformation across Asia Pacific. The role leads the development of connected customer and patient experiences through digital platforms, marketing technology, analytics, automation, and emerging technologies. This position partners closely with regional leadership teams to accelerate commercial performance, improve customer experience, strengthen digital capabilities, and establish APAC as a centre of excellence for digital innovation and execution.

Digital Strategy & Transformation

• Develop and execute the APAC digital strategy aligned with regional business priorities and global objectives.
• Lead regional digital transformation initiatives that improve customer engagement, operational efficiency, and business performance.
• Establish digital governance, operating models, standards, and best practices across APAC markets.
• Identify opportunities to leverage AI, automation, analytics, and emerging technologies to create competitive advantage.

Customer & Patient Engagement

• Lead the development of a connected customer engagement ecosystem supporting the full Eye Care Professional (ECP) and patient lifecycle.
• Drive personalization strategies across customer touchpoints to improve engagement, loyalty, and retention.
• Oversee implementation and optimization of digital engagement platforms including Salesforce Marketing Cloud, CRM, Cvent, and future customer engagement solutions.
• Partner with commercial and marketing teams to enhance customer journey effectiveness across APAC.
• Digital Growth & Commercial Enablement
• Drive digital growth initiatives that contribute to revenue generation, market share expansion, patient acquisition, and customer retention.
• Lead strategic regional programs including subscription models, loyalty programs, patient engagement initiatives, and commerce-related opportunities.
• Support market teams in developing scalable digital growth strategies and business models.
• Ensure measurable business outcomes from digital investments and initiatives.

Digital Platforms & Marketing Technology

• Own the APAC Marketing Technology and Digital Platform roadmap.
• Drive adoption, optimization, and governance of regional digital platforms and customer engagement technologies.
• Ensure effective integration across CRM, marketing automation, analytics, commerce, and event management platforms.
• Improve scalability and efficiency through automation and process optimization.

Data, Analytics & Intelligence

• Establish digital measurement frameworks and performance reporting standards.
• Lead development of customer data, marketing intelligence, and analytics capabilities across APAC.
• Deliver executive dashboards and actionable insights to support data-driven decision making.
• Drive continuous optimization through experimentation, testing, measurement, and performance analysis.

Digital Experience & Optimization

• Oversee APAC websites, digital properties, customer portals, and engagement platforms.
• Lead search optimization strategies including SEO and Generative Engine Optimization (GEO).
• Improve customer experiences through personalization, user experience enhancements, conversion optimization, and digital innovation.
• Ensure compliance with accessibility, privacy, security, and brand standards.

Leadership & Stakeholder Management

• Build and lead a high-performing regional digital team and culture.
• Develop digital capabilities and best practices across APAC markets.
• Collaborate with senior leaders across Commercial, Marketing, IT, Finance, Operations, and Global functions.
• Manage agency, technology, and vendor partnerships to maximize business impact and return on investment.
• Influence key business decisions through digital expertise and strategic leadership.

Travel

• Approximately 20-30% international and domestic travel across APAC markets and global meetings.
• Participation in regional leadership meetings, market visits, vendor engagements, and global digital transformation programs.

Knowledge, Skills, and Abilities

• Strong knowledge of digital strategy, digital transformation, customer engagement, and omnichannel marketing.
• Expertise in marketing technology, CRM, marketing automation, analytics, and customer data platforms.
• Deep understanding of web strategy, SEO, GEO, UX optimization, and digital experience management.
• Strong commercial acumen with ability to connect digital investments to business outcomes.
• Experience leading enterprise-scale digital programs across multiple countries and cultures.
• Strong stakeholder management and executive communication skills.
• Ability to influence senior leaders and drive organizational change.
• Experience managing external agencies, technology vendors, and strategic partners.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Fluent written and verbal English communication skills.
• Experience with Salesforce Marketing Cloud, CRM platforms, commerce platforms, and customer engagement technologies.
• Experience implementing AI-enabled marketing and customer engagement solutions.
• Experience in healthcare, medical device, consumer healthcare, or regulated industries.
• Additional Asia-Pacific language capability desirable.

Experience

• 12+ years of experience in digital strategy, digital marketing, customer engagement, digital transformation, marketing technology, or related disciplines.
• 5+ years leading regional or global digital teams and transformation programs.
• Proven experience delivering business growth through digital channels and technologies.
• Demonstrated success leading complex cross-functional initiatives across multiple markets.
• Experience with APAC regional leadership responsibilities.
• Experience managing multi-million-dollar digital budgets and technology investments.
• Experience building digital centers of excellence and scalable operating models.

Education

• Bachelor's Degree in Marketing, Business Administration, Technology, Information Systems, Communications, or related discipline.
• MBA or Master's Degree in Business, Digital Strategy, Marketing, Technology, or related field.
• Relevant professional certifications in Digital Marketing, Marketing Technology, Analytics, Product Management, AI, or Customer Experience.