Continental

Head of Digital Marketing, APAC

Continental  •  Shanghai, CN (Onsite)  •  4 hours ago
Apply
AI can make mistakes so check important info. Chat history is never stored.

Job Description

Define Create and Implemenent digital strategy for APAC region, in liason with Head of Marketing, marketing manager/ markets GM in each market.

Understand market trends , competitve environemnt , technology, digital product evolution and eco system developmentUnderstand the maturity level of social and digital techonolgies and act as the subject matter expert to provide advise and ideas across multiple activites within the defined regions

Understand global digital strategy and roadmap, define and build APAC BA digital strategy and roadmap for 3-5 years, enable APAC BA quick response to the digital evolvement and be able to use quick win solution in the competition.

Lead and implement digital solution/ tools be understood and implementing in markets, continuously improving the quality to obtain customer satisfaction with deep customer insights.

Build high impact and competent digital solution team in APAC BA, support to build markets digital competence with training, coach, and assists.Develop process of markets digital solution approval, define involved approval stakeholders, ensure APAC digital products development in efficient and integrated direction.

Support Market to study, build uses case, develop new digital tools according to the market situation and APAC strategy

Qualifications

University degree in business , marekting , computer science with working experiences in digital medium eg agency or lead in B2B/B2C environment。

3-5 years with Focus on Digital social media , within and agnecy or multinational companies.

Affinity with the digital landscape and eco sytems within the defined markets and Interest for new trends within this area

Sense in project managementOpen and clear Communication, deliver passion and commitment to Steer the team members

Fluent English( in written and oral) , other Asian language will be a plus.

International working experience benefit

Additional Information

Ready to drive with Continental? Take the first step and fill in the online application.

Continental

About Continental

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

- 💛 Our Netiquette 💛 -

The purpose of our LinkedIn page is to offer information about products and solutions at Continental, about our company culture and about our actions and initiatives. Moreover, we would like to provide you with quick and easy contact for your questions and comments related to the above mentioned topics. We emphasize the importance of an appropriate and respectful style when communicating on our page and therefore we established the following community rules:

- Please post only comments related to the topics covered by this page.

- Treat each user in a respectful way, as you expect to be treated as well. Abusive language, aggression and bullying are not allowed on our page.

We therefore reserve the right to remove posted comments or any other content from this site:

- which is offensive or abusive,

- includes a commercial benefit or unwanted advertising messages,

- violates the rights of third parties as well as the right to intellectual property,

- which is irrelevant or misleading

- which is a spam (repeated duplicate posting)

- for any other reason deemed necessary to create a helpful and respectful community

The comments on our contributions reflect the opinion of individual users. Our LinkedIn page is frequently checked for possible violations as mentioned above. However, ongoing inspection of the content of the posted comments is not reasonable without concrete indication of a (legal) violation as mentioned above. We will immediately remove the relevant links if they are found to violate any aforementioned law or principle.

Industry
Automotive & Mobility
Company Size
10,000+ employees
Headquarters
Hannover, DE
Year Founded
Unknown
Social Media