Job Description

The Opportunity

We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment. You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets.

What You'll Own

• Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands

• Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars

• Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio

• Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership

• Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals

What We're Looking For

• 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce

• Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads)

• Experience with email marketing platforms

• Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar)

• Ability to manage multiple brands or accounts simultaneously

• Health, wellness, beauty, or CPG industry experience a plus

• Self-starter mentality — you don't wait to be told what to test next

• Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts

• Familiarity with Shopify and e-commerce tech stacks

• Influencer or affiliate marketing experience

• Knowledge of AI tools for marketing efficiency and content ideation