Job Description

Eurowag is a pan-European B2B payments and mobility platform serving the commercial road transport industry.

As CRM & Lifecycle Marketing Team Lead, you will own how we communicate with customers across the Eurowag Group. You will lead our marketing automation capability in Bloomreach Engagement, execute the customer lifecycle strategy: from lead nurturing to active, multi-product customer relationships, and turn customer communication into measurable digital revenue. 

This role combines strategic ownership, hands-on platform expertise, and cross-functional leadership. You will lead a team of six, campaign and technical specialists and work closely with Marketing, Sales Operations, Product, Data and Engineering. 

A major focus will be the migration of customers to the Eurowag Office platform, followed by effective onboarding, activation, engagement, and cross-sell journeys. 

Job requirements

• At least five years of experience in CRM, lifecycle marketing, customer engagement, or marketing automation, ideally in a B2B environment
• Experience owning a marketing automation or customer data platform from a business perspective; experience with Bloomreach Engagement is highly advantageous
• Strong understanding of lifecycle marketing, segmentation, personalisation, campaign orchestration, and customer journey design
• Strong data literacy and the ability to translate customer and campaign data into commercial actions
• A commercial mindset, with a clear focus on revenue
• Proven ability to manage stakeholders and deliver through cross-functional teams 
• Experience leading and developing a multidisciplinary team combining campaign and technical capabilities
• A hands-on approach and the ability to move confidently between strategy, platform execution, data, and delivery

Nice to have 

• Background in transport, mobility, fintech, or B2B payments
• Multi-market, multi-language campaign experience
• AI-native ways of working: using AI tools for copy, translation, and automation
• Experience operating with real data constraints (pipeline delays, tracking governance across product teams)
• Experience connecting automation to a sales CRM (Microsoft Dynamics, Salesforce, or similar)

 
What success looks like 

First 6 months 

• Full command of the automation platform, the data model, and the customer lifecycle
• Reliable tracking governance established with product teams, so campaigns run on trustworthy data
• Existing cross-sell and lifecycle journeys audited and improved

First 12 months 

• Measurable contribution to the digital revenue target
• Expanded lifecycle automation coverage across products and markets
• Improved cross-sell conversion between products
• Support for the platform migration milestones

Why this role
 
This role sits at the centre of Eurowag growth strategy. You will help turn a large, diverse, multi-product customer base into deeper, longer-lasting customer relationships. 

You will inherit a live marketing automation platform, a clear commercial mandate, and significant scope to develop the function. You will also play an important role in one of Eurowag key strategic priorities: migrating customers to the Eurowag Office platform and ensuring they are successfully onboarded, and introduced to relevant products and services. 

For someone who thinks commercially, enjoys working hands-on with data and automation, and knows how to bring teams together around customer growth, this is an opportunity to build a highly visible capability and make a measurable impact.

Job responsibilities

• Execution of the Group-wide, multi-channel customer communication strategy across email, SMS, web layers, in-platform messaging, and CRM-triggered sales tasks
• Business ownership of Bloomreach Engagement, including scenarios, segmentation, triggers, personalisation, and lifecycle campaigns
• Design, implementation, and optimisation of end-to-end customer journeys, including lead nurturing, onboarding, activation, adoption, retention, reactivation, and win-back
• Embedded customer journeys within Eurowag Office that increase platform usage and support cross-sell and upsell through next-best-action recommendations, alerts, messages, and promotional placements
• Customer communication and lifecycle support for the migration to the Eurowag Office platform
• Integration between Bloomreach Engagement and Microsoft Dynamics CRM, ensuring Marketing and Sales work from consistent, actionable customer data
• Data quality, audience accuracy, consent management, and tracking integrity in partnership with Product, Data, Engineering, and IT teams
• Measurement and reporting of campaign performance, customer engagement, conversion, and digital revenue contribution
• Adoption of AI across the team’s workflows, including content creation, translation, personalisation, campaign development, and operational automation
• Leadership, coaching, and development of a six-person team combining campaign management and technical expertise
• Continuous improvement of CRM processes, operating models, governance, and ways of working across markets and product teams

Benefits

• 3 Health Days per year (no medical certificate required)
• Founder's Day – 1 additional paid day off each year
• 1 Volunteering Day per year
• First Day of School Leave for parents
• Flexible working hours
• Referral rewards through our "Go Far" programme
• Learning & Development opportunities
• "Philanthropy and You" programme, allowing employees to direct funding from the Eurowag Fund to causes they care about
• Mojra confidential mental health support
• Team events and activities

Additional Benefits in the Czech Republic

• Flexible Benefits Budget – EUR 800 annually (prorated by FTE)
• Meal allowance
• Commuting allowance
• Contribution to MultiSport card
• 25 days of annual leave
• EUC Plus Healthcare