Because we strive to put people first.
Culture, our way.
As Head of Design you will help create and develop the vision for the department working alongside your Leadership team. Leading and working with your team of Designers, alongside Assistant & Trainee Designers, we will deliver key products and trends, enabling us to surprise and delight our customers across all of our markets. A key focus will be empowering your Design team, fostering a high-performance culture constantly seeking new opportunities to enhance our product proposition working closely with trusted suppliers and freelancers.
As part of this role, you will work alongside the Buying and Merchandising leadership teams and ensure the Design function is represented in senior leadership and sign off meetings, influencing department decision making on Strategy and Product to maximise profit and sales.
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to over 80,000 colleagues and 500 stores in 19 countries today and growing.
So, what’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. It’s that feeling that turns a job into something more. Celebrating the wins, working at pace, and pulling through the challenging times with passion, courage, and your team by your side. It’s what drives us every day.
You’re our driving force. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.

Primark was founded on a mission that everyone deserves to look and feel good – without paying more.
We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shoppers trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. More information can be found at https://corporate.primark.com/en-gb