The purpose of this role is to develop go-to-market strategy that encompasses the product vision, positioning, pricing and promotion with a focus on increasing market awareness and contribute to product and technology strategy.
Key responsibilities:
Leads to identify, design, and specify end-to-end product while translating clients’ business strategies and objectives into an overall software solution approach and roadmap that is used to determine the solution and functionality that can be implemented
Conducts research audits, knowledge maps, trend assessments, SWOT analyses to define scope and opportunities
Integrates market knowledge, strategic insight and a strong user focus to help our organisation create great products
Defines product vision, positioning, pricing, promotion and the go-to-market strategy
Provides market and technology research and competitive analysis to progress our product and technology strategy
Partners with senior leaders, partners and clients to develop a range of marketing growth strategies & products: customer, consumer, product, touchpoint, channel
Location:
Shanghai - Haisu Plaza
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
