Job Description

Do you speak fashion? We're hiring, let’s chat!

About Us

Born in Australia, loved around the world. 
At Cotton On, we know good style goes well beyond what's in your wardrobe. We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.

We’re playfully rebellious and always optimistic. Join our world and let's do good things together.

The Role Purpose

We have an exciting opportunity for an experienced marketing leader to join our Cotton On UK team as a Head of Country Marketing and Communications.

Lead UK marketing strategy, translating global brand direction into a digital-first, ecommerce-led growth engine across Womens, Mens, Body and Kids.

Partner on full-funnel performance across awareness, acquisition, engagement and retention, balancing brand building with measurable commercial outcomes.

Responsible for amplifying localisation of brand marketing executions, internal communication strategies, and corporate media affairs.

Act as the link between global strategy and local execution, ensuring campaigns are culturally relevant, customer-led and deliver impact across digital and retail.

Please note:

• This is a permanent, full-time role based at our Support Centre in London, with a hybrid working arrangement.
• Candidates must have the right to work in the UK. This role does not provide visa sponsorship.

DesiredKnowledge,ExperienceandSkills

• 8+ years in marketing, strong in digital and ecommerce-led environments (fashion preferred)
• Proven track record driving commercial growth through performance marketing
• Strong understanding of paid media, social, CRM and ecommerce optimisation
• Experience working across global and regional structures
• Proven experience leading & developing marketing teams.
• Strong commercial and analytical mindset
• Confident leading cross-functional teams and senior stakeholders
• Proficiency in Office software and digital marketing tools.

Key Responsibilities

Digital & Ecommerce Leadership

• Own the regional marketing strategy with a digital-first, ecommerce focus
• Align with global teams across paid media, social, CRM and onsite experience
• Partner with Digital & Trading to optimise traffic, conversion, AOV and frequency

Customer Growth & Performance

• Drive acquisition, retention and lifetime value across the funnel
• Build scalable, always-on performance frameworks (UGC, creators, paid social, search)
• Set and track clear KPIs across revenue, customer growth and engagement
• Use data, insights and testing to continuously optimise ROI

Brand, Content & PR

• Lead digital-first, social-led campaigns that build relevance and cut-through
• Ensure content is platform-native, culturally connected and customer-first
• Balance brand storytelling with performance-driven content
• Lead PR, earned media and influencer strategy to build brand visibility and credibility
• Oversee community management to ensure consistent, on-brand engagement

Global x Regional Integration

• Translate global strategy into locally relevant UK campaigns and moments
• Ensure consistency across categories with the right local nuance
• Deliver strong execution of global campaigns, product stories and brand moments

Planning, Campaigns & Retail Activation

• Own the regional customer calendar aligned to trading and global priorities
• Deliver integrated campaigns with speed, clarity and commercial focus
• Lead brand activations and eventing
• Build partnerships with media, talent and brands to drive cultural relevance

Loyalty, Partnerships & Wholesale

• Partner on loyalty and lifecycle strategies to drive retention and repeat purchase
• Deliver co-branded campaigns and wholesale marketing where relevant
• Identify opportunities to grow customer acquisition through partnerships

Commercial & Budget Management

• Own the regional marketing budget, balancing brand and performance investment
• Maximise ROI and report on commercial impact to global stakeholders
• Build clear investment cases linked to revenue and customer growth

Leadership & Ways of Working

• Lead and develop a high-performing team across marketing, content and digital
• Drive accountability, pace and a test-and-learn culture
• Create clarity across roles, ways of working and delivery standards
• Manage agency partners to deliver high-quality, on-brand output

Benefits You Will Love…

We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best spaces to support their work and we also provide:

• Competitive Salary

• Additional holiday (purchasing leave- More You Time)

• A Team culture that feels like a family and celebrates YOU

• Baby Pack for new parents

• AXA Health Benefits

• Wellness Day

• Bike Scheme

• Wider Tech Benefit

• Class Pass Benefit

• Career Development Opportunities

• Exceptional 50% product discounts

• Bi-annual Our Awards including a Cotton On Foundation Trip

• Employee Assistance Program

• Training/professional development

Who are we?

Cotton On Group’s purpose is to make a positive difference in people’s lives. Born in Australia, Cotton On Group is a global fashion and lifestyle retailer with eight brands across 22 countries and 1,500 stores. Powered by 20,000 team members, who together with our customers, are making a positive impact through one life-changing Foundation. Taking their Aussie lifestyle to the world and delivering Good along the way, Cotton On brands offer youthful fashion and lifestyle products across women's, men’s, kids, body, accessories and stationery.

We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.

We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.

If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersuk@cottonon.com so we may support you in completing the job application process.

If you are looking for a new challenge and feel you have the relevant experience, then we'd love to hear from you! Please Apply now to submit your application.