Job Description

ACG_2438_JOB Our client is a top-notch fintech company who is looking for a qualified candidate to join their firm. I. PR Strategy & Media Relations Strategic Leadership: Develop and execute comprehensive public relations strategies to significantly enhance the Company's brand reputation and market visibility. Content Excellence: Oversee the creation and dissemination of high-quality press releases, authoritative media articles, and executive communications, ensuring strong alignment with overarching business objectives. Relationship Management: Build, cultivate, and maintain robust relationships with key media outlets, influential journalists, and industry thought leaders to secure consistent, favorable, and impactful media coverage. Proactive Planning: Lead the development of proactive communication plans and messaging frameworks to effectively address major business initiatives and milestones. II. Reputation & Event Management Awards & Recognition: Strategically manage the preparation and submission of entries for prestigious industry awards to solidify the Company's reputation as a market leader. Event Promotion: Play a leading role in the planning and execution of exhibitions, conferences, and targeted PR events to elevate the Company's image and market presence. Material Development: Collaborate cross-functionally to develop impactful presentations and materials for key external events. III. Digital & Social Engagement Social Strategy: Design and implement sophisticated social media strategies focused on dynamic growth and deep engagement with the Company's online community. Content Oversight: Direct the creation of impactful, highly shareable content that authentically reflects the Company's values and resonates powerfully with target audiences. Performance Insight: Rigorously monitor social media performance metrics, emerging trends, and audience sentiment to continually adapt and optimize strategies for maximum brand impact. IV. Crisis & Issues Management Preparedness: Develop and rigorously maintain a robust crisis communication framework designed to anticipate, prepare for, and effectively respond to potential reputational risks. Spokespersonship: Serve as the primary, authoritative spokesperson during crises, ensuring the delivery of clear, concise, and effective messaging to the media and critical stakeholders. Mitigation: Collaborate seamlessly with internal teams to manage crisis scenarios swiftly, ensuring minimal negative impact on the Company’s reputation. Evaluation: Conduct thorough post-crisis evaluations to refine communication protocols and strengthen defenses against future risks. V. Internal Communication & Engagement Framework Development: Develop and implement a comprehensive internal communication framework and consistent guidelines to ensure clarity, consistency, and high engagement across the entire organization. Voice Definition: Define and maintain the Company’s internal communication tone of voice, ensuring messages are strategically tailored to resonate with diverse employee segments, from the executive team to frontline personnel. Channel Optimization: Manage and optimize all internal communication channels—including newsletters, email, digital signage, and collaborative platforms—to foster two-way communication and employee engagement. Support: Provide strategic communication planning and content development support for critical business and Human Resources initiatives. VI. Leadership, Governance & Budget Operational Excellence: Develop and implement advanced communication frameworks and processes to significantly elevate the overall effectiveness and efficiency of corporate communication efforts. Team Leadership: Lead, inspire, and mentor a team of communication professionals, cultivating a culture defined by excellence, high performance, and collaboration. Performance Management: Set and track clear objectives and key performance indicators (KPIs) for the team, ensuring absolute alignment with the Company’s strategic goals. Fiscal Oversight: Oversee the department’s budget, ensuring optimal resource allocation to maximize impact and cost-efficiency. Requirements Education: Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Political Science, or a closely related discipline. Professional Depth: A minimum of 10+ years of progressive experience in corporate communication, with deep, demonstrated expertise in crisis management, public relations, and social media strategy development. Leadership Track Record: At least 3–5 years in a formal leadership role with verifiable experience in managing professional teams and overseeing significant departmental budgets. Governance Expertise: Proven capability to develop and successfully implement communication frameworks and rigorous operational processes. Crisis Acumen: Exceptional crisis communication skills and a successful track record of proactively managing and mitigating high-stakes reputational risks. Communication Mastery: Exceptional writing, editing, and strategic storytelling abilities, with the skill to craft compelling, impactful messages tailored for diverse internal and external audiences. Media Network: Extensive, established experience in media relations, supported by a robust, verifiable network of journalists and industry contacts. Digital Fluency: A solid, up-to-date understanding of all major social media platforms, emerging trends, and sophisticated audience engagement techniques. Regulatory Knowledge: Familiarity with government relations and the ability to navigate complex regulatory and public policy landscapes effectively. Strategic Acumen: A decisive strategic thinker with outstanding leadership, project management, and organizational capabilities. Contact: Ha Hoang Due to the immense number of applications, only shortlisted candidates will be contacted​.