Job Description

Responsibilities:

• Develop and execute strategic plans and clear vision for each consumer segment to drive growth and profitability.
• Oversee the design and delivery of tailored products and services for the SG-MY cross-border segment, silver generation segment, preferred segment, and mass segment.
• Drive sales and revenue growth by meeting each segment’s KPIs, including (but not limited to) deposit growth, investment Banca penetration, and client acquisition targets.
• Ensure a superior customer experience across all segments by understanding and addressing the unique needs and preferences of each group.
• Implement initiatives to improve customer satisfaction and loyalty.
• Lead the development and management of cross-border banking solutions for the SG-MY segment, facilitating seamless transactions and services between Singapore and Malaysia.
• Drive the uplift of all consumer segments AUM (e.g., preferred, mass, silver generation and SG-MY).
• Lead and implement a sales and service model for the Bank.
• Collaborate with regional teams to enhance cross-border offerings and ensure regulatory compliance.
• Plan and execute targeted events and marketing strategies for each consumer segment to drive engagement and brand loyalty.
• Collaborate extensively with the marketing team to develop campaigns that resonate with the unique needs of each segment by understanding consumer behaviours, banking needs and trends, etc.
• Lead and mentor a team of segment specialists and product specialists, fostering a culture of high performance and continuous improvement.
• Provide training and development opportunities to ensure the team is equipped with the latest knowledge and skills.

Requirements:

Qualifications

• Bachelor's degree and/or Master’s degree in Finance, Economics, Business Administration, or a related field

Relevant Work Experience

• At least 10 years of experience in consumer banking, segment management, or related roles within the financial services industry
• Proven track record of developing and managing successful segment strategies and driving business growth

Competencies/Skills

• Strong business acumen
• Ability to develop and execute strategic plans that drive segment growth and profitability
• Driven and results oriented
• Strong analytical skills with the ability to interpret market data and trends
• Strong collaboration, networking and alliance building skills
• Deep understanding of customer needs and the ability to provide tailored solutions
• Strong interpersonal and communication skills
• Well informed of the market environment, industry practices and regulations governing the Consumer Banking business
• Strong leadership and people management skills
• Strong understanding of regulatory requirements and experience in ensuring compliance within the financial services sector