Kärcher

Head of Consumer Marketing (12 month FTC)

Kärcher  •  Banbury, GB (Onsite)  •  1 month ago
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Job Description

This is how you WOW:

  • Lead the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision.

  • Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey.

  • Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings.

  • Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes.

  • Collaborate with internal stakeholders, including Sales, Product Management, and Global Head Office, to ensure brand compliance and strategic alignment.

  • Drive a high-performance culture by mentoring a team of seven and reporting performance metrics to senior UK and International management.

It would be WOW if you would bring this in:

  • Marketing degree or professional CIM qualification.

  • Proven experience in a Retail B2C environment,

  • Knowledge of consumer durables or the cleaning industry (Desirable).

  • Extensive background in consumer marketing, brand strategy, large-scale media planning, and agency management. Experience with retail media and in-store POS is a plus.

  • Expert level in leading, coaching, and motivating teams, alongside strong stakeholder management and communication skills

  • A strategic, analytical thinker who is innovative and detail-oriented.

  • A proactive, hands-on "self-starter" and team player with strong influencing and presentation skills.

  • Full UK driving licence essential

Our Kärcher WOW Package:

  • Pension Scheme

  • Discretionary Bonus Scheme

  • 25 days annual holiday + bank holidays (increases with service)

  • Simplyhealth Cash Plan (including retail discount scheme)

  • Life Insurance cover

  • Staff discount on Kärcher products

So: Wanna WOW with us?

This vacancy is being managed exclusively by Cameo Consultancy, to be considered for this position please apply here or send your application to hello@cameoconsultancy.co.uk

Please note, any applications submitted via this job advert are not monitored and will not be considered for this role.

Together towards a clean world

Kärcher UK is an Equal Opportunities Employer who seek to recruit, develop and retain the most talented people from a diverse candidate pool. We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status. Kärcher UK will not tolerate discrimination or harassment based on any of these characteristics.

Kärcher UK encourages applications from minorities, women in positions where they are under- represented, and people with disabilities. All employment is decided on the basis of qualifications, merit and business need.

We thank all applicants for their interest; however, only candidates under consideration will be contacted.

Kärcher

About Kärcher

Kärcher, a family-owned enterprise, is the world’s leading provider of cleaning technology. With pressure washers, vacuums and steam cleaners, home and garden pumps, sweepers and floor scrubbers, vehicle washes, cleaning agents, dry ice blasters, drinking and waste water treatment plants, and water dispensers, it offers a range of innovative problem solutions. These include coordinated products, cleaning agents and accessories, along with advice and service.

Imprint & Netiquette: https://www.kaercher.com/int/social-media.html

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Winnenden, DE
Year Founded
1935
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