With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
Purpose of the Role
Lead the Consumer & Shopper Insights function for the market, ensuring consumer, shopper, customer and channel understanding drives category growth, activation excellence and commercial performance.
Act as a strategic partner and trusted advisor to the Category & Brand Director, contributing to key planning processes such as Integrated Business Planning (IBP) and Annual Strategy Conference (ASC), while ensuring insight is translated into clear business actions and growth opportunities.
Drives marketing effectiveness and develops long-term category value while maximizing return on investment.
Establishes clear consumer & shopper insights together with competiive intelligence to imput into functional strategy & execution team to maximize market share gain, resource allocation, execution plans and converstion at the point of sales.
Market Context
Caribbean, Central America, and Venezuela market (CCV) is a very dynamic market with a large geographical footprint (38 countries) that operates mostly under a distributor based RTC model. CCV office hub is in Panama, with dedicated teams located in Dominican Republic & Venezuela. CCV is a Diageo business unit where Scotch category accounts for 70% of sales, predominantly playing in the Premium and Super Premium segments. Diageo share of market in Scotch varies from 45% to 75% across the region – making us the number one player within CCV.
Functional & Leadership Responsibilities
Key Outputs / Deliverables
Experience and Required Qualifications
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Worker Type :Regular
Primary Location:Panama City
Job Posting Start Date : 2026-10-16
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
