We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.
We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.
Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role.
From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.
In this team, development is central to how we work. You’ll have access to high-quality training, clear capability frameworks and hands on learning that give you the confidence and skills to grow quickly. We use evidence and feedback to improve performance and focus effort where it makes the biggest difference.
The Sales and Marketing team are now recruiting for a Head of Commercial Insights. The role leads the Commercial Insights capability to provide decision-grade insight that improves commercial outcomes and accelerates delivery of the firm’s growth strategy. The role is accountable for the insight operating model across two linked areas:
1. Performance insight: defining measures, own the monthly performance pack, improving data discipline, and converting internal performance signals into interventions.
2. Market and buyer insight: building an evidence base on audiences, buyer needs, campaign effectiveness, competitor activity and market dynamics (including market share where available), translating external insight into actionable direction for Sales, Marketing and GTM.
This is a Wider Leadership role responsible for performance transparency and evidence-led decision-making across the function. The role partners closely with capability leaders (Sales, GTM, Marketing and Operations) and works in close collaboration with the Data Office on the development of insight and data products that combine internal and external sources and are embedded into planning, prioritisation and execution.
In this role you’ll:
You’ll be someone with:
Key platforms and data
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We’re in it together
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value and satisfying experiences at work, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.
We’re looking forward to the future
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.
We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
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BDO LLP provides tax, audit and assurance, accounting, business advisory and outsourcing services to companies across all sectors of the economy. We make the time and effort to understand our clients’ businesses and markets. Our partners and staff are specialists in their fields and have a proactive, flexible approach to helping clients overcoming the challenges they face. We aim to be as innovative and entrepreneurial as our clients.
Our approach and expertise are what help us deliver exceptional client service. 95% of our clients would recommend us.
We operate from 18 offices, covering all major business centres, so that we can be close to our clients. We employ 7,500 people who are allowed to be themselves; taking responsibility for their work and their relationships with clients. All our people share core values that underpin both our culture and the value that we bring to our clients.
BDO LLP is a key member of the BDO global network of public accounting, tax and advisory firms. The firms have representation in 164 territories, with 95,000 people working out of 870 offices. Being a member of the BDO global network allows us to meet the needs of clients who are growing and trading internationally.
