The Bike Club is a UK- and DE-based subscription service, focused on children's bikes that can be exchanged as customers' needs change. Founded in 2016, Bike Club operates an online platform that provides flexible, affordable access to high-quality bikes through monthly subscriptions. Our subscriptions enable families to avoid large upfront costs and reduce waste by refurbishing and re-distributing returned bikes.
The Bike Club's model supports a circular economy by significantly reducing CO₂ emissions compared with traditional bike ownership and repurposing pre-used bikes for new members. Bike Club has grown rapidly, attracted substantial investment including from Circularity Capital, expanded internationally, achieved B-Corp certification, and currently serves tens of thousands of members with nationwide delivery across the UK.
This is a pivotal role at an exciting moment in The Bike Club's journey. As we expand our channel portfolio and grow our category breadth to increase our total addressable market, the Head of / Category Development Lead will be at the heart of that ambition - owning the end-to-end product and range strategy that puts the right product in front of the right customer, at the right time and price.
You will bring sharp commercial instincts, a data-led approach to buying and trading, and the ability to build strong supplier and brand relationships. This is a role with real scope and autonomy — an opportunity to shape a function that is still being built and leave a lasting mark on the business.
Join The Bike Club as Head of Category Development & Trading. Lead sustainable growth in the children's bike sector.
At Bike Club, we believe in inspiring the next generation to fall in love with cycling. Kids deserve the opportunity to learn the life changing skill of riding a bike, and they deserve to do that on bikes that are the right size for them.
Our model
We are a bike subscription service that offers high quality kid’s and adult’s bikes for a monthly fee. This means that, once a child has grown out of their bike (which happens rather frequently throughout their childhood!) the bike can be exchanged for a bigger one.
Pre-loved bikes that are exchanged come back to our expert mechanics who refurbish them to industry leading standards before they return to our fleet ready to be ridden and loved by a new family.
This model reduces the demand for the manufacture of new bikes as well as reducing the amount of kids bikes that end up in landfill. It also allows parents to spread the cost of having bikes for their children.
Our model and the environment
Our model supports a circular economy and offers a more sustainable and environmentally friendly solution to consumers. As of January 2023, we are a Certified B-Corporation meaning we are part of a movement that is using business as a force for good.
Our Story
Bike Club was founded by a young, bike-loving couple living in London, who thought there must be a better way to pay for consumer goods, such as kids bikes, that didn’t involve ownership or traditional retail finance. They founded Bike Club in 2016 when they began renting out bikes to family and friends while experimenting to find the optimal business model. They settled on a hire-exchange solution and received a full consumer credit licence from the FCA.
They were overwhelmed with the number of orders they received once they launched. With already over 40,000 members, Bike Club has since become one of the world's largest bike rental networks, connecting sustainability-minded consumers.
