Job Description
About Fam (previously FamPay)
Fam is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey super early in their life.Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.
We’re looking for a Head of Business Development to build and scale Fam’s partnerships and alliances engine.
This is a 1→10 role — you’ll define the strategy, close high-impact partnerships, and turn them into meaningful growth, engagement, and revenue.
This role sits at the intersection of growth, product, and brand.
Must-haves
- 8–12+ years in business development / partnerships / alliances
- Experience in consumer internet, fintech, gaming, edtech, or D2C brands
- Proven track record of building 0→1 partnerships and scaling them
- Strong strategic thinking and deal-making ability
- Should have AI native mindset
- Ability to connect product, growth, and brand
- Strong existing network across brands
- Excellent stakeholder management (internal + external)
- Data-driven approach to evaluating partnerships
- Strong negotiation and storytelling skills
- Builder mindset — thrives in ambiguity
- High ownership and bias for action
- Deep understanding of younger audiences and their behavior
- Ability to distinguish signal vs noise in partnerships
Good to haves
- Experience working with creator ecosystems or youth brands
- Strong network across consumer platforms and brands
- Prior experience in fintech or payments ecosystem
Roles and Responsibilities
1. Strategic Partnerships (Growth)
- Build partnerships that unlock high-quality user acquisition at scale
- Identify and onboard partners across gaming, edtech, creator ecosystems, and youth platforms
- Create scalable distribution funnels via integrations and collaborations
2. Brand & Lifestyle Alliances
- Position Fam as a cultural brand that resonates deeply with younger audiences
- Drive partnerships with fashion, music, content, and youth-first brands
- Conceptualize and execute high-impact co-branded campaigns
3. Merchant & Payments Ecosystem
- Expand use cases across online + offline teen-friendly merchants
- Drive partnerships with QSR chains, e-commerce platforms, OTT, gaming
- Increase transaction frequency and stickiness
4. Institutional Partnerships
- Build alliances with schools, coaching institutes, and youth communities
- Explore partnerships in the parent ecosystem (family apps, insurance, savings)
- Drive trust-led onboarding at scale
5. Revenue & Monetization Partnerships
- Drive co-branded campaigns, affiliate deals, and merchant partnerships
- Build sustainable revenue streams from partnerships
- Balance growth with monetization
What Success Looks like
- Significant % of new users driven via partnerships
- Reduction in CAC through scalable alliances
- Increase in monthly transactions per user
- Strong brand recall among younger audiences
- Measurable revenue contribution from partnerships
Why Join Us
- Opportunity to build a category-defining brand for the next generation in India
- Work directly with founders and leadership
- Own a high-impact growth lever from day one
- Fast-paced, high-ownership culture
