Job Description

Job Title: Head of Business Development

This role is
responsible for leading the commercial and business development function of a
fast-growing digital commerce and marketing solutions company. The position
focuses on driving revenue growth, building strategic client relationships, and
leading a team responsible for integrated commercial solutions across creative,
media, influencer marketing, live commerce, and e-commerce operations.

Head of Business
Development

The successful
candidate will oversee the entire commercial lifecycle, from strategic pitching
and client acquisition to expansion of services and long-term partnerships.

Key Responsibilities

Own the Commercial Narrative

• Lead strategic pitches with
  senior client stakeholders including CMOs and Marketing Directors.
• Develop integrated commercial
  proposals combining creative, media, influencer marketing, live commerce,
  and digital strategies.
• Drive the land-expand-lock commercial model:
• Land: Acquire clients
  through integrated strategic pitches
• Expand: Grow accounts
  through additional commerce and marketing services
• Lock: Establish long-term
  commercial partnerships
• Collaborate with creative and
  strategy teams to develop compelling proposals.
• Oversee pricing strategy and
  commercial terms across service offerings.

Build and Lead the Business Development Team

• Lead a team including
  multiple commercial managers and their teams.
• Develop consultative selling
  capabilities within the team.
• Establish onboarding programs
  to ensure strong understanding of operations and service delivery.
• Maintain high standards for
  pitch quality, pipeline discipline, and commercial accuracy.

Drive Pipeline and Revenue

• Own pipeline performance,
  deal conversion, and revenue growth.
• Manage deal handover to
  account management teams after successful closing.
• Work closely with finance
  teams on quotation processes and service agreements.
• Monitor market trends,
  competitor activity, and platform developments.

Commercial Strategy

• Align sales activities with
  operational capacity and delivery teams.
• Collaborate with leadership
  on long-term growth strategy.
• Provide regular reporting on
  pipeline health and team performance.

Candidate Requirements

Experience

• 8+ years of experience in
  advertising, digital marketing, or integrated agencies.
• Senior leadership level
  (Business Director / Group Account Director level or equivalent).
• Proven track record in
  consultative sales and strategic client partnerships.

Skills & Competencies

• Strong commercial and
  revenue-driven mindset.
• Ability to design full-funnel
  marketing and commerce solutions.
• Experience building
  integrated marketing proposals across multiple channels.
• Strong leadership experience
  managing teams of 5–15+ people.
• Ability to lead high-level
  client presentations and negotiations.

Language

• Strong Thai language skills.
• Working proficiency in
  English.

Preferred Experience

• E-commerce platforms (e.g.,
  social commerce or online marketplaces).
• Experience with influencer
  marketing, live commerce, or digital marketing ecosystems.
• Existing brand or agency
  network.

What Success Looks Like

• Establish strong internal
  understanding of operations and teams within the first month.
• Lead multiple strategic
  pitches and build a strong commercial pipeline within the first three
  months.
• Develop a highly capable
  business development team within six months.
• Build a scalable commercial
  function that consistently drives integrated revenue growth.