GFG Alliance is a collection of global businesses and investments owned by Sanjeev Gupta and his family. The Alliance is structured into three core industrial pillars; LIBERTY Steel Group, ALVANCE Aluminium Group and SIMEC Energy Group, independent of each other yet united through shared values and a purpose to create a sustainable future for industry and society.

Our strategy is to create an economically sustainable business model for our industries which is profitable for the long term, allows for socially sustainable development in our local communities and is carbon neutral.

Our strategy is driven by four key trends – increasing demand for steel and aluminium, the urgent need to decarbonise these sectors, the decline of traditional manufacturing industries in developed economies and the need to be globally competitive in a changing world. Our strategy enables us to identify opportunity and drive positive change in our industries.

This means modernising industrial sites that have been left behind, establishing partnerships with employees to create self-determined change and transforming manufacturing processes by harnessing renewable power and agile production. This leads to lower costs, reduced emissions and sustainable profits to secure long-term employment in the communities we operate in.

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