Job Description

At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all.

• Develop and lead the long-term brand strategy, positioning, and purpose aligned with the organization’s vision, commercial ambitions, and evolving customer expectations to strengthen brand equity and market leadership.

• Define and govern the brand identity, architecture, narrative, and communication framework to ensure a consistent, differentiated, and compelling brand experience across all customer touchpoints.

• Champion creative excellence by uncovering unique consumer and cultural insights, leading internal and agency teams to deliver breakthrough, distinctive, and culturally relevant campaigns.

• Drive a digital-first creative agenda by leveraging emerging content trends, platform dynamics, and evolving consumer behaviors to create impactful, platform-native communications.

• Lead the development and execution of integrated brand campaigns, flagship initiatives, and strategic communication programs that enhance brand visibility, relevance, engagement, and emotional connection with target audiences.

• Drive cross-functional collaboration with Commercial, Product, Digital, Customer Experience, Sales, Procurement, and Compliance teams to translate business priorities into impactful brand experiences and market-facing initiatives.

• Oversee the planning, execution, and performance optimization of major ATL, BTL, digital, experiential, and partnership-led campaigns, ensuring timely delivery, operational excellence, and measurable business impact.

• Build and nurture a high-performing ecosystem of creative, media, digital, PR, and production agencies, ensuring strategic alignment, quality execution, innovation, and continuous improvement in campaign effectiveness.

• Leverage market intelligence, consumer insights, campaign analytics, and brand health metrics to identify opportunities, evaluate performance, and continuously refine brand strategies and communication approaches.

• Lead brand investment planning and budget governance, ensuring optimal allocation of resources, strong return on marketing investments, cost efficiency, and delivery of business objectives within approved budgets.

• Inspire, coach, and develop a high-performing brand team by fostering a culture of creativity, accountability, collaboration, and continuous learning while building future leadership capability and succession strength.

Academic Qualification

• BBA preferably major in Marketing from any UGC approved University

Job Experience Required

• 10-12 years’ of total experience with 5-7 years of relevant experience in marketing & brand management, along with proven track record of leadership skills & capabilities.

• Experience in building, launching, or scaling a local brand from the ground up will be a distinct advantage.

Required Capabilities

• In-depth understanding of brand strategy

• Hands-on knowledge of brand management & demonstrable experience in implementing campaigns

• Having great insight of the characteristics of consumers and their way of life

• Strong understanding of how all current marketing channels function

• Excellent analytical and project management skills

• Strong team management and communication (written and verbal) skills

Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country.
Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape.
At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.