Job Description

• Establish a clear, differentiated brand positioning rooted in "relationship banking"
• Translate vision into actionable brand strategy, messaging architecture, and identity

• Build awareness and consideration, expanding into new audiences and markets
• Develop campaigns that create breakthrough, culturally relevant brand moments

• Oversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work
• Ensure consistency and quality across all brand expressions and channels

• Champion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market
• Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities
• Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning

• Create scalable frameworks for brand management, campaign development, and creative operations
• Establish clear standards, workflows, and governance to enable speed and quality

• Lead and grow a high-performing brand and creative organization
• Foster a culture of ambition, curiosity, experimentation, and continuous learning

• Partner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences
• Communicate vision, strategy, and impact with clarity and conviction

Qualifications

• Proven track record of building and transforming brands, with measurable impact on awareness and consideration
• Experience working closely with analytics and research to define KPI's, measure brand effectiveness and connect brand investments to business outcomes
• Experience creating differentiated positioning and scaling it across channels and customer journeys
• Strong creative judgment with the ability to lead and inspire high-quality output
• Demonstrated success leading teams and building capabilities from the ground up
• Ability to balance vision with execution--bringing both strategic rigor and creative ambition
• Exceptional storytelling and executive communication skills
• Future-Forward & Technology-Driven Mindset
• Demonstrated experience leveraging AI and emerging technologies in brand building, creative development, or marketing innovation
• Highly curious and proactive in exploring new tools, platforms, and ways of working
• Track record of driving adoption of new technologies to improve effectiveness, efficiency, and creative impact

• Bachelor's Degree in Marketing or related field. 10+ years of experience in brand strategy, creative leadership, or integrated marketing.

• Blend of top-tier agency experience and in-house leadership within a complex organization. Experience repositioning brands and entering new markets or segments in financial services, fintech, or other trust-driven categories.

At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice--building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth--with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.

At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you--working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients--that includes all our associates as well.

As Head of Brand & Creative Strategy, you will sit at the center of Valley’s next chapter of growth. You will define and activate a differentiated brand strategy shaping how Valley is understood, experienced, and remembered by customers, while also igniting the brand internally to create ambassadors of the brand throughout the organization. With responsibility for Brand, the internal Creative Studio, and the social media channel strategy, you will set the vision for breakthrough storytelling, creative excellence, and cohesive brand expression across every touchpoint—externally and internally.

This is a role for a visionary who can inspire teams, elevate standards, and turn ambition into work that drives awareness, connection, and long-term business impact. You will also help build the discipline behind the brand—establishing brand tracking, using data and insights to guide decisions, and ensuring brand investments and experiences become more intentional, measurable, and effective over time.

Expected Work Hours

40

Total Rewards Summary