Job Posting Title
Head of Brand
Salary Band
£85, 000 - £100, 000
Grade: BL
About the Role
As Head of Brand, you’ll be a driving force behind how our brand comes to life—bringing clarity, creativity and momentum across everything we do. This is a high-impact leadership role where you’ll shape and deliver a compelling brand and content strategy, ensuring our purpose, values and member-first ethos are reflected in every interaction.
You’ll own and evolve our brand narrative and positioning across the Group, creating bold, emotionally engaging campaigns and content that build trust, deepen member and community connection and strengthen our reputation. From always-on engagement to standout brand moments, you’ll ensure every touchpoint is consistent, distinctive and effective.
Working closely with senior leaders, you’ll bring pace and ambition to the Brand & Marketing function—raising creative standards, harnessing insight and data to drive performance, and positioning the organisation as one of the UK’s most distinctive financial services brands. You’ll also lead and inspire a high-performing team, manage agency partners and budgets, and champion a culture that is creative, collaborative and accountable.
About You
You’ll be a strategic and creative brand leader with a strong track record of building and activating modern, purpose-led brands—ideally within a regulated or service-led environment. You combine big-picture thinking with hands-on delivery, and you’re passionate about creating work that genuinely connects with people.
You’re a natural self-starter who thrives on ownership and momentum, with the confidence to influence senior stakeholders and shape direction. You bring strong expertise in brand strategy, storytelling and multi-channel marketing, alongside the ability to simplify complex messages into clear, compelling narratives.
You’ve led and developed teams, built collaborative partnerships and delivered impactful campaigns that drive both commercial outcomes and social value. With sharp judgement, a focus on effectiveness and a passion for elevating brand experiences, you’re ready to make a meaningful impact at scale.
About Us
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.
As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return? As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:
Financial
Work/Life Balance
Health and Wellbeing
Recognising there’s no one-size-fits-all approach to recruitment, we’re committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you, you can contact your Recruiter for this vacancy at kate.wilkinson@newcastle.co.uk
Company:
Newcastle Building Society
Newcastle Building Society has provided trusted financial products and services for more than 150 years. As one of the biggest building societies in the North East, we’re still small enough to care deeply about our members, employees and the communities we serve.
Our Head Office sits at Cobalt Business Park in North Tyneside, with high-street branches across our region.
Because we’re committed to the principles of mutuality, it means we put our customers and the communities we serve first. We pride ourselves on our friendly, knowledgeable service that starts and finishes with a smile.
