kwiff isn’t gambling as you know it. We’re redefining the experience with a bold, player-first approach to sports betting and casino, powered by our proprietary tech platform, fully automated sportsbook, and standout UX across web and mobile. What truly sets us apart? Our signature feature ‘Supercharging’, which allows players’ odds, cash outs and more to be supercharged at random, on both Sports and Casino creating surprise wins and a thrilling betting experience. ⚡
As Head of Brand, you will lead the next evolution of kwiff’s brand. This is a pivotal role accountable for defining who we are, what we stand for, how we show up in the world, and how we scale brand impact across multiple channels and audiences.
You’ll build the brand strategy from the ground up - shaping positioning, tone of voice, brand personality, and the creative platforms that bring kwiff to life. You’ll also lead the development and delivery of major integrated campaigns across ATL, digital, social, partnerships and product surfaces, ensuring we consistently show up in bold, unexpected, “kwiff‑like” ways.
This role brings together strategic thinking and creative flair, with hands‑on experience building brands, leading ATL media, managing agencies, and working closely with Digital Marketing to drive full‑funnel performance.
📍We’re open to candidates being based in either London or Gibraltar.
Brand Strategy & Leadership
Build and own kwiff’s multi‑brand strategy, defining positioning, personality, tone of voice and guidelines.
Lead insight and market research to shape long‑term brand direction and ensure distinctiveness.
Creative & Campaign Development
Oversee development of integrated brand campaigns across ATL, digital, social and partnerships.
Manage creative agencies, ensuring clear strategic direction and high‑quality execution.
Media Strategy & ATL Investment
Lead ATL media planning and buying, optimising channel mix to maximise reach and brand impact.
Partner with media agencies to evaluate performance, targeting and investment levels.
Brand Presence & Experience
Ensure a consistent, high‑impact brand presence across all customer touchpoints, including product and CRM.
Collaborate with UX and product teams to embed brand personality into the user experience.
Cross‑Functional Collaboration
Work closely with the Digital Marketing Acquisition team to align brand building with performance activity.
Partner with the CRM team to ensure cohesive storytelling across channels.
Performance & Measurement
Build frameworks to measure brand awareness, consideration and campaign effectiveness.
Partner with Data teams to use insights to refine creative, media strategy and guide future investment decisions and prove brand contribution to overall company growth.
5+ years of experience in brand marketing, ideally with time spent in a high‑growth B2C brands, gaming, sports, entertainment or regulated industry
Proven track record of building and scaling brands
Hands-on experience planning and buying media (VOD, OOH, radio, Influencer)
Demonstrated experience developing and delivering integrated campaigns across ATL + digital
Strong strategic thinking with the ability to define brand positioning, storytelling frameworks and guidelines
Experience managing agencies across creative, media and production
Deep understanding of full-funnel brand building and how brand interacts with performance marketing
Ability to craft clear narratives and influence senior stakeholders
Creative eye with excellent judgement on brand, design, tone and execution
Private Healthcare – Comprehensive coverage for peace of mind.
Performance Bonuses – Quarterly, based on team goals and business impact.
Well-being Allowance – Generous budget to spend on wellness or fitness.
Weekly Lunch – Join the team for a weekly lunch offsite.
Long Service Rewards – Travel perks to celebrate your commitment.
Team Socials & Culture – Regular events and off-sites.
Kwiff is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.
Join us, and you’ll be part of a team that’s shaping the future of iGaming with cutting-edge technology and a culture of bold innovation!
We aim for equity at all stages of the recruitment process. Please let us know if we can do anything to make the process more accessible to you.
kwiff is supercharging betting - making it bigger, better, and more entertaining.
The only place where the odds on any player’s sports bet could epically improve - regardless of the sport, odds, or stake. This is called getting kwiffed. The app also offers players a range of casino games, including live casino and slots.
Founded in 2015, we want to tear down the betting industry and rebuild a better one. One that works for the player, not the industry.
kwiff is regulated and active in the UK and Internationally.
