About ATI & Brakewise
ATI is transforming the automotive service industry through intelligent inspection technologies, Physical AI, and advanced automation solutions. Our mission is to help automotive service providers operate safer, more efficiently, and more profitably through innovative technology.
Brakewise, an ATI company, is an AI-powered brake intelligence platform designed to improve vehicle safety, enhance service transparency, and help automotive service providers identify and address brake issues more effectively. By delivering actionable brake health insights, Brakewise empowers dealerships, service centers, tire retailers, fleets, and aftermarket providers to improve customer outcomes while creating new service opportunities.
As Brakewise enters a critical growth phase, ATI is seeking a Head of Brakewise to lead the successful launch, market adoption, and operational scaling of the business.
The Head of Brakewise serves as the operational owner of the Brakewise business, responsible for turning a great product into a scalable and successful SaaS platform.
This role sits at the intersection of customers, product, sales, marketing, and operations. The successful candidate will ensure that Brakewise delivers exceptional value to customers while building the processes, partnerships, and operational foundation necessary to support growth.
The Head of Brakewise will work closely with customers to understand their needs, collaborate with ATI’s product and engineering teams to guide product development, support go-to-market initiatives, and oversee customer success and business operations. This individual will serve as the voice of the customer within ATI and help ensure that product innovation remains closely aligned with market needs.
The Head of Brakewise will lead the execution of Brakewise’s growth strategy, ensuring successful customer onboarding, adoption, retention, and expansion while establishing scalable operating processes that support long-term success. This role will oversee customer-facing functions and partner closely with sales leadership to optimize market penetration, customer outcomes, and recurring revenue growth.
This is a hands-on leadership role for a builder who enjoys launching innovative products, solving problems, working directly with customers, creating scalable processes, and transforming emerging technology into a successful SaaS business.
Key Responsibilities
Business Operations & Growth
Customer Success & Market Adoption
Product Strategy & Voice of Customer
Go-to-Market Strategy & Commercial Execution
Team Leadership & Cross-Functional Execution
Industry Engagement
Requirements
Preferred
Success Metrics
Success in this role will be measured by:
Why Join ATI & Brakewise
This is a unique opportunity to help build and scale an innovative technology business that is reshaping the future of automotive service. As Head of Brakewise, you will play a critical role in bringing AI-driven brake intelligence to market while building a business that improves safety, transparency, and operational performance for customers across the automotive ecosystem.
If you are passionate about building products, solving customer problems, creating scalable businesses, and bringing innovative technology to market, we’d love to hear from you.

Automated Tire (ATI) is a trailblazing Series-A startup dedicated to transforming the tire-changing and wheel-balancing industry through innovative robotic technology. Founded by a team of seasoned entrepreneurs with deep expertise in the tire and automotive sectors, ATI is positioned to redefine the future of automotive service.
Our Mission: ATI is overhauling the century-old tire-changing process. Frustrated by the inefficiencies and outdated methods prevalent in the industry, our founders set out to create a solution that integrates cutting-edge robotics to streamline tire service. Our goal is to deliver a faster, safer, and more efficient experience for customers, tire shops, and dealerships alike.
What Sets Us Apart:
Innovative Robotic Technology: Leveraging state-of-the-art robotics, ATI enhances the speed and accuracy of tire-changing and balancing, setting new standards in the industry.
Experienced Team: Our team includes top talent from the Boston robotics community, with a proven track record in scaling successful startups and pioneering technological advancements.
Strategic Backing: Supported by leading investors from the automotive and tire sectors, ATI is well-positioned for rapid growth and long-term success.