Reports to:
Board of
Directors
Location:
Nairobi, Kenya
PROFILE INTRODUCTION:
Our client is a well-established, EARB-registered real estate agency
based in Nairobi, with over a decade of real estate experience. The agency
provides residential and commercial property sales, rentals, and property
management services to individual buyers, diaspora clients, first-time
homeowners, and corporate clients, and benefits from a formalized lead pipeline
through an established partnership with a leading architectural firm. With the
founding directors focused on strategic oversight, the business seeks a
results-driven
Head of Agency
to provide consistent day-to-day
leadership, build and retain a high-performing agent team, and drive the
agency's next stage of growth.
DUTIES AND RESPONSIBILITIES:
1. Agency Leadership
& Operational Management
Provide day-to-day operational leadership of the agency
with full accountability for performance, service delivery, and execution of
the business plan
Establish and enforce structured agency workflows
covering listings, mandates, viewings, offers, and transaction closure to
ensure consistency and professionalism across the business
Safeguard the agency's reputation for trust and
transparency by upholding the highest standards of client care, disclosure, and
professional conduct
Ensure full compliance with EARB requirements and all
applicable regulatory and statutory obligations governing estate agency
practice in Kenya
Champion the adoption of AI-assisted tools and modern
agency workflows to improve productivity, client experience, and market
responsiveness
2. Agent Recruitment,
Development & Performance Management
Recruit, onboard, develop, motivate, and retain a
capable, incentive-based agent team, with clear evidence of people growing and
staying under your leadership
Set individual and collective sales targets, monitor
performance through regular reviews, and implement structured coaching and
performance improvement initiatives
Design and manage commission and incentive structures
that attract and hold high-performing agents
Foster a culture of accountability, integrity, and
continuous learning within the agency team
3. Business
Development & Client Relationship Management
Develop and execute business development strategies
targeting clients, developers, landlords, and corporate buyers across the
Nairobi market
Leverage an existing warm network of market
relationships to generate revenue from the outset
Maximize the agency's proprietary lead pipeline from
its architectural partnership, converting project-stage leads into sales,
rental, and management mandates
Deepen relationships across the agency's four core
segments, residential sales, rentals, diaspora clients, and developer off-plan
to grow repeat and referral business
Position the agency as an integrated property partner
offering sales capability, property management, and advisory depth, rather than
a listing service
4. Revenue, Margin
& Pipeline Oversight
Own the agency's revenue, margin, and commission
pipeline, driving consistent achievement of monthly, quarterly, and annual
targets
Maintain rigorous pipeline visibility from lead
generation through to completed transaction and fee collection
Balance growth ambitions with commercial prudence, cost
discipline, and cash flow management
Prepare and present regular performance reports to the
directors, highlighting results, risks, and improvement opportunities
5. Strategic Planning
& Market Intelligence
Participate in joint strategic planning with the
directors, translating agreed strategy into operational plans and measurable
outcomes
Monitor market dynamics including, developer
direct-selling trends, infrastructure-driven demand shifts, and diaspora
investment flows and adapt the agency's positioning accordingly
Identify growth opportunities in new segments,
geographies, and service lines, and present data-driven recommendations to the
directors
KEY COMPETENCIES:
Leadership & Team Building
Business Development & Stakeholder Management
Commercial Acumen & P&L Accountability
Integrity, Trust & Professional Ethics
Self-Direction & Entrepreneurial Drive
Digital & AI Adaptability