Job Description

Business Performance & Revenue Generation

• Monitor and manage team KPIs including Assets Under Management (AUM), revenue and product penetration.
• Driving revenue and volume growth with a primary focus on acquiring new customers, deepening existing customer relationships, and cross-selling, ultimately improving the Bank's market share and customer share of wallet.
• Actively engage with field AM /SAMs/ RCs/ SRCs / DHs for issues/updates regarding segment performance

Strategic Planning & Execution

• Drive the strategic Management, Business Development, and Profitability of Affluent Segments.
• Define and implement coverage models, segmentation, and service propositions to enhance customer experience and profitability.

Client Acquisition, Retention & Deepening

• Drive acquisition of new affluent clients while improving retention and engagement of the existing base.
• Ensure deepening of client relationships through cross-sell of investment, liability, lending, and insurance products.

Team Management & Capability Building

• Lead, coach, and develop the Affluent Client Specialist team and frontline Relationship Managers (EPMs/PMs) to drive productivity, service quality, and compliance.
• Build team capabilities through ongoing training and certification programs to upskill EPMs in affluent client engagement and needs-based selling.

Governance & Compliance

• Ensure strict adherence to regulatory guidelines and internal policies, with particular focus on ethical sales practices.
• Implement controls to mitigate misselling and safeguard client trust and organizational integrity.

Customer Experience & Service Excellence

• Implement service standards and client feedback mechanisms to ensure high satisfaction levels among affluent clients.
• Champion digital adoption and personalized service for enhanced client experience.

Market Insights & Innovation

• Stay updated with market trends, client behavior, and competitor offerings to keep the bank’s affluent strategy relevant and competitive.
• Propose new initiatives, partnerships, or channels to tap into emerging affluent client needs.

Stakeholder Collaboration

• Work closely with Product, Marketing, Risk, and Operations teams to design and deliver effective propositions and campaigns for the affluent segment.
• Collaborate with Branch Banking and Wealth Management teams to ensure unified delivery and relationship coverage.

Minimum qualifications:

• Master’s Degree from a reputable institute.

Minimum experience:

• 19 years of experience within the industry.