Organisation : Company offers a variety of frozen food products like ready-to-eat 100% Veg. frozen Snacks, which are made from the finest vegetables and no added preservatives or trans-fat. They export their product in 25 countries across the globe.
Role : Head Marketing - B2C
Location : Ahmedabad
Reporting : Chief Marketing Officer
Experience : 15+ Years
Responsibilities:
Essential Area of Expertise:
B2C Marketing Strategies and Campaigns
Digital Marketing and E-commerce
Brand Management and Positioning
Customer Segmentation and Targeting
Product and Promotional Planning
Sales Enablement and Support for B2C Channels
Market Research and Consumer Insights
Budgeting and Financial Management in B2C Marketing
Marketing Analytics and Performance Measurement
Desired Area of Expertise:
Social Media Marketing and Influencer Campaigns
Customer Loyalty and Retention Strategies
E-commerce Platform Optimization
Experiential and Event Marketing
Partnerships and Collaborations for B2C Growth
New Product Launches and Go-to-Market Strategies
Customer Experience and Journey Mapping
Market Trend Forecasting and Competitive Analysis
Critical/Special Exposure:
Leading B2C Marketing Teams and Driving Results
Managing Large-scale Marketing Campaigns
Navigating E-commerce and Online Marketplaces
Understanding Changing Consumer Behavior and Preferences
Adapting to Dynamic Market Trends and Competitions
Responsibility:
Develop and Execute B2C Marketing Strategies: Create comprehensive B2C marketing plans aligned with the company's objectives. Implement strategies to reach and engage target consumers effectively.
Digital Marketing and E-commerce Management: Oversee digital marketing campaigns, social media, and online advertising efforts. Optimize ecommerce platforms and partnerships to drive online sales and growth.
Brand Management and Positioning: Ensure consistent brand messaging and positioning across all B2C marketing channels. Strengthen brand perception and loyalty among the target audience.
Customer Segmentation and Targeting: Identify and analyze customer segments to tailor marketing efforts for maximum impact. Personalize marketing messages based on customer preferences.
Product and Promotional Planning: Collaborate with product teams to plan and execute product launches and promotional campaigns for B2C products.
Sales Enablement and Support: Provide marketing support to the B2C sales team, including sales materials, product training, and promotional support.
Market Research and Consumer Insights: Conduct market research to understand consumer behavior, preferences, and trends. Utilize consumer insights to drive marketing strategies.
Budgeting and Financial Management: Develop and manage the B2C marketing budget, ensuring optimal allocation of resources and cost control.
Marketing Analytics and Performance Measurement: Utilize marketing analytics and KPIs to measure the effectiveness of B2C marketing initiatives. Use data-driven insights for continuous improvement.
Team Leadership and Development: Lead and motivate the B2C marketing team to achieve targets and foster a culture of innovation and excellence.
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