Job Description

About the client

Our client is Thailand's leading private university.

About the role

They are seeking a dynamic and strategic Head of Marketing to lead their marketing efforts and position BU as a top choice for students across Asia and beyond.

The Head of Marketing will lead the university's marketing, branding, and communications strategies. This role requires a strategic thinker with strong leadership skills and a deep understanding of both traditional and digital marketing in an academic context.

The ideal candidate will have a passion for education, a global mindset, and a proven ability to attract international and domestic students.

Key Responsibilities:

• Develop and execute an integrated marketing strategy that aligns with University's vision of becoming a regional leader in higher education, with a strong focus on brand positioning, student engagement, and market expansion.
• Lead the design and implementation of data-driven recruitment campaigns targeting both domestic and international student markets, ensuring alignment with enrollment goals and institutional priorities.
• Strengthen and steward the university's brand identity across all touch points digital, print, and experiential ensuring a consistent and compelling presence that resonates with key audiences.
• Partner closely with academic faculties, the Admissions Office, and the International Affairs division to promote flagship programs, institutional initiatives, and key academic offerings.
• Oversee market research and competitive analysis to identify emerging trends, student preferences, and strategic opportunities, leveraging insights to guide marketing direction and innovation.
• Lead, mentor, and empower a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
• Ensure consistency in tone, messaging, and visual identity across all internal and external communications, in line with the university's values and positioning.
• Define, track, and analyse key marketing performance indicators to evaluate campaign effectiveness and inform ongoing strategy refinement.
• Manage marketing budgets responsibly and oversee relationships with agencies, consultants, and external vendors to ensure quality, efficiency, and alignment with university standards.

Qualifications:

• Bachelors or Masters degree in Marketing, Communications, Business, or a related field.
• At least 8 years of experience in marketing, with 3+ years in a leadership role preferably in education or a mission-driven organisation.
• Strong background in digital marketing, content strategy, and international student recruitment.
• Proven ability to lead multi-channel campaigns and brand development initiatives.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Fluency in English; proficiency in Thai is an advantage.