foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
The Role
As the Head of Commercial for pandamart Malaysia, you will be the driving force behind our retail strategy.
You will own the commercial strategy & execution, ensuring that pandamart stores offer the right assortment at the right price, while building sustainable, profitable growth.
You will lead and mentor a high-performing team across Category Management and Private Label, and will engage cross-functionally with various teams from Operations, Marketing, and Supply Chain to cement pandamart as the leading q-commerce destination in Malaysia.
Key Responsibilities
Strategic P&L Management
Drive the pandamart commercial P&L, balancing top-line growth with margin optimization.
Own the commercial levers of inventory health, specifically driving strategies to minimize waste, shrinkage, and expiries.
Collaborate with Marketing on customer acquisition/retention and Operations on efficiency to drive overall business growth.
Category Management & Assortment Strategy
Define the "winning" assortment: lead decisions on SKU onboarding, delisting, and category expansion.
Optimize category performance through data-driven reviews, ensuring assortment depth matches customer demand and market trends.
Drive Private Label range development & expansion.
Supplier Partnerships & Monetization
Lead high-level negotiations, Joint Business Planning (JBP), and commercial terms with local and global suppliers.
Grow "Retail Media" revenue together with the Retail Media & Partnership team and secure supplier support for campaigns.
Pricing, Competitiveness & Campaigns
Design and execute the SKU pricing strategy to balance margin protection with strong price perception.
Craft and oversee high-impact commercial campaigns that drive basket size and frequency.
Cross-Functional Operations
Align assortment strategy with warehouse capacity and supply chain constraints to ensure high availability and operational flow.
Team Leadership & Coaching
Build and lead a strong commercial team, fostering a culture of high performance, accountability, and continuous learning.
Provide active coaching and mentorship
Drive and monitor team OKRs and KPIs
10–15 years of experience in Category Management or Commercial roles.
Proven track record at large-scale grocery retailers, major FMCG companies, or E-Commerce/Quick-commerce companies.
Category expertise in Fresh or Groceries, with experience managing multiple departments.
Data-Driven Mindset: Strong analytical skills with the ability to translate complex data sets into actionable commercial strategies and category insights.
Extensive experience of long-term partnerships and Joint Business Plans (JBP) with global FMCG brands.
People Leadership: Significant experience managing large teams and a proven ability to coach and develop talent.
Market Knowledge: Strong understanding of Malaysian consumer behavior is a plus.
Cultural Agility: Ability to operate effectively in a global, cross-cultural organization; comfortable with fast-paced digital environments.
As the world’s leading local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech but driven by people. As one of Europe’s largest tech platforms, we enable ambitious talent to deliver solutions that create impact within our ecosystem. We move fast, take action, and adapt. No matter where you’re from or what you believe in, we build, we deliver, we lead. We are Delivery Hero.
