Job Description

How will you make an impact in this role?

Amex India is looking for a Manager- Brand Communications & Digital Marketing planning to build the brand demonstrating the products and services we have to offer.

This role within the Central Marketing Organization (CMO) will play a pivotal part in shaping and delivering the brand, media, and communications strategy for American Express in India, driving initiatives that are key to the market’s overall performance and growth. A strategic, growth-focused leader, the incumbent will translate business priorities into compelling brand and integrated communication strategies across channels. They will oversee end-to-end development and execution of multi-channel campaigns, including performance-led content, ensuring strong alignment with brand ethos, customer focus, and measurable business outcomes.

Conceptualize and deliver integrated, multi-channel campaigns across digital, media, CRM, performance marketing, and on-ground activations while ensuring campaigns are insight-led, customer-centric and outcome driven.

§ Lead team of brand marketers for creative development across emailers, digital banners, HTMLs, performance creatives, and brand assets.

§ Manage and collaborate with creative, media, and digital agencies to ensure timely, high-quality delivery.

§ Lead digital-first initiatives across owned, paid, and earned channels to drive acquisition, engagement, and retention.

§ Oversee performance-led content strategy, ensuring measurable ROI and alignment with growth objectives.

§ Drive brand consistency, premium positioning, and distinctive storytelling across all consumer touchpoints.

§ Safeguard brand ethos while adapting messaging to local market dynamics and customer segments.

§ Leverage data and insights to continuously refine strategy and drive measurable outcomes.

Critical Factors to Success:

· Key Business Metrics

· Brand Health Score

· Customer & Digital Engagement metrics

Minimum Qualifications

1. Bachelor’s degree in marketing, Business, Communications, or a related field; MBA or postgraduate qualification preferred.

2. 10-15 years of progressive experience in brand marketing, integrated communications, and digital marketing, preferably within financial services, premium/luxury brands, or large consumer-facing organizations.

3. Proven track record of leading integrated, multi-channel campaigns with measurable business impact.

4. Experience managing creative and media agencies, with strong project management and stakeholder alignment skills.

5. Data-driven mindset with the ability to interpret performance metrics, derive insights, and optimize campaigns for ROI.

6. Strong cross-functional collaboration skills with the ability to influence senior stakeholders

7. Excellent written and verbal communication skills with a refined brand sensibility and attention to detail.

8. High ownership mindset, strategic thinking capability, and ability to operate in a fast-paced, matrixed environment

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.