Job Description

Position Title: Social Media Coordinator and Influencer

Reports to: Advertising Manager

Supervises: N/A

Summary of Position:

This position is responsible for the planning, developing, implementing and managing strategies for the social media accounts of the Inn of the Mountain Gods Enterprises. Social media platforms include: Facebook, Instagram, Tik Tok, Snapchat, Twitter, Team member Apache App. and other social media planforms that may be available to the company. Other duties assigned as necessary for the success of the organization. This is a full time position and not a freelance position. While creativity is encouraged this position will also have to work within the guidelines of the organization for proper content and delivery.

Key Responsibilities and Performance / Behavior Standards

• Professionalism
• Behavior supports Vision, Mission, Values and Hospitality Behaviors
• Role models hospitality behaviors and ten keys of peak performance.
• Accomplishes assigned individual, team and departmental technical, operational and performance goals to standard.
• In every action and decision, promotes continuous progress and success.
• Speaks positively about guests, team members and our business in all situations, on property and off property.
• Approaches all activities with enthusiasm and encourages enthusiasm from others.
• Maintains high visibility in the operation, by “walking around and finding places of interest or activity that would create great social media content.
• Role models IMGR&C appearance standards.
• Communications
• Empowers others with current information, provides information others need for success, in time to use it.
• Is available, approachable and open to others and their feedback, suggestions and ideas.
• Involves Team in planning and decision making by sharing thoughts that promote greater success for individuals, satisfaction for guests and internal customers.
• Asks for and listens to others’ ideas and feedback without interruption; acts on suggestions when possible; shares credit with others.
• Coordinates with the Advertising Manager and schedules, brief meetings for teams, shifts and department to share guest comments, highlight and reinforce progress and success, set goals to promote greater progress and success. Meetings include input from those present. (Teams include hotel, food and beverage, resort amenities teams, Casino Apache, and Ski Apache teams.
• Accepts and informs others about change(s) in a positive way that creates desire in others to move in a new direction.
• Organizational
• Establishes clear expectations and goals for All social media platforms, for the company.
• Plans ahead; Schedules video shoots with other divisions/ departments for effective social media post and content.
• Sets results oriented goals for self and works with the enterprise teams to set revenue goals.
• Prioritizes work and time to meet established deadlines.
• Develops job specific technical and operational standards / SOPs / task lists and keeps current.
• Training
• Conducts ongoing training for individuals, teams and department, regarding any social media policies and procedures to insure compliance with the platforms rules and regulations.
• Ensures team members know and understand products, machines and equipment used in accomplishment of job duties. ( this would apply to any special equipment needed to create videos or picture content).
• Seeks continuing education programs that offer opportunities for individual(s) to progress with the ever changing social media platforms.
• Coaching
• Financial Responsibility
• Demonstrates and promotes total honesty-resort-wide in all financial decisions and actions.
• Understands revenue components, acts to increase revenues.
• Protects property of resort, acts to minimize repair and / or replacement of property.
• Team Work
• Treat others with respect in all situations.
• Places success of team / department and resort ahead of personal success.
• Responds to needs of other teams / departments to achieve success.
• Sets team goals; recognizes and gives greater visibility to team progress and successes.
• Guest / Internal Customer Service
• Time limits are established and met for all guest / internal customer services.
• Asks guests for comments on their experience; ideas on how to improve the experience. Documents and reports on responses.
• Responds appropriately to emergency situations according to established procedures.
• Supports IMG’s environmental policies and practices.
• Uses guest comments to set team and department goals to reduce number and type of adverse comments, to increase number and type of positive comments.
• Acts to protect and preserve property of IMG.
• All areas, equipment and furnishings are kept exceptionally neat, clean and in good working order.
• Ensures alternatives are offered to guests / internal customers if we are unable to fulfill request(s).
• Essential Duties and Responsibilities: Skills and Knowledge
• Knowledge of media production and communication
• Must be through and pay attention to details.
• Have the ability to sell products and services.
• The ability to work well with others and identify team members who can help develop effective social media post, (interviews, demonstrations, interactions).
• Be able to take initiative and quickly take advantage of opportunity to produce “on the fly” content.
• Use good thinking and reasoning skills for the production and posting of social media content.
• Must have excellent verbal and written communications skills.
• Plans and develops social media campaigns.
• Crafts compelling content consistent with branding initiatives and the company’s various amenities, promotions, events and entertainment.
• Posting content across social media accounts.
• Engages with customers on different channels.
• Analyzes running campaigns.
• Stays abreast of current social media trends.
• Create quarterly and yearly social media promotions and adverting plans;
• This person is responsible for ensuring that the company’s advertising message in all social media platforms are consistent with brand initiatives and effective at communicating the company’s various promotions;
• Update daily advertising status report;
• Contribute to the development of market specific events/promotions that require marketing communication to a designated target market;
• Establishes and maintains relationships with industry influencers and key strategic partners;
• Must be able to use a computer and the software confidently.
• Update social media sites regularly and scheduled out posts.
• Respond to social media posts and discussions in a timely manner and in the best interest of the enterprise.
• Checks online for company mentions and customer feedback and uses information to help the company succeed.
• Develop strategies to increase the company’s audience
• Able to use social media tools to manage multiple sites.
• Use web tracking tools to check how effective the company campaigns are.
• Adhere to all regulatory, departmental, and Resort policies and procedures, and to the casino Internal Control Structure;
• Any additional duties deemed necessary for the success of the company;
• Must be able to obtain and maintain a gaming license.
• Demonstrated commitment to researching and implementing new technologies, including artificial intelligence, to enhance the operations of Marketing.
• Other duties as assigned.
• Education and/or Experience Requirement
• A bachelor’s or Associate degree in one or more of these fields: communication, business, journalism or marketing.
• Social media certifications from accredited educational facility.
• Associate degree (AA) in Graphic design from a college or university: or 2 plus years proven quality graphics design video graphics experience may be substituted.

1. Must possess outstanding verbal and written communications skills and have a positive, dynamic and outgoing personality: must have a pleasant and professional speaking voice. Must possess extensive experience with Microsoft Office suite. Adobe S6 Illustrator, Photoshop & IN Design Skills, Layout Skills, Creative Services, Customer Focus, Creativity, Flexibility, attention to Detail, Deadline-Oriented, Desktop Publishing Tools, Ability to Collaborate, Acute Vision, Handles Rejection and constructive criticism. Video editing programs; Adobe after effects, Adobe Premiere is a plus. Must have MAC products proficiency-Photo & Video editing experience.
2. Basic knowledge of office equipment, printers, fax, and finishing equipment.
3. Strong computer and analytical skills, as will as aptitude for critical thought processes associated with the planning and execution of direct marketing programs. Hand on experience in direct marketing a plus. Must have experience working in hotel/casino environment and in-depth understanding of customer value.
4. Mescalero Apache Tribal preference; bicultural experience preferred.

• Supervisory Responsibilities:

This position will supervise multi-department team members when producing social media content.

May be required to supervise the Advertising department in the absence of the Advertising manager.

• Physical Demands:

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this position.

While performing the duties of this position, the team member is regularly required to sit. The team member is occasionally required to use hands to finger, handle, or feel and talk or hear. The team member must occasionally lift and/or move up to 50 pounds. This team member must be able to walk long distances, run, jump, meet the height and weight limits for our ziplines, boating, and be able to swim.

• Work Environment:

The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this position.

The noise level in the work environment is loud. The team member will be exposed to a second-hand smoke environment.

Team member will be required to work indoors and outdoors and willing to work in various weather and all terrain environments.