Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
The North America Visa Direct Commercialization team is responsible for driving go-to-market execution, client adoption, and business growth across the region. Comprised of payments experts with deep market knowledge and strong analytical capabilities, the team develops and executes go-to-market strategies that drive adoption across money movement use cases, client segments, and payment rails. Working closely with Product, Sales, Solutioning, Marketing, and other cross-functional partners, the team identifies growth opportunities, quantifies market potential, and delivers compelling, insight-driven narratives that help clients unlock the full value of Visa Direct.
As a GTM Strategy Manager for the commercial bank segment, you will help shape and execute Visa Direct's go-to-market strategy for some of North America's most strategic banks and financial institutions. You will develop data-driven commercialization strategies, create client-facing narratives and sales enablement assets, and support high-impact client engagements. By synthesizing market trends, client needs, competitive insights, and performance data, you will identify opportunities to accelerate growth, strengthen client value propositions, and drive adoption for commercial bank use cases. This role requires close collaboration with cross-functional stakeholders to translate complex capabilities into clear, actionable business outcomes for clients.
The ideal candidate combines strategic thinking, GTM expertise, and strong analytical skills with experience working with commercial banks and financial institutions. They can identify growth opportunities, influence stakeholders across a matrixed organization, and translate insights into effective go-to-market strategies that drive measurable business impact.
We are looking for a self-starter who brings both analytical rigor and strong storytelling capabilities, with the ability to simplify complexity and communicate ideas effectively to a range of audiences. The ideal candidate is intellectually curious, comfortable operating in a fast-paced environment, and energized by solving complex payments challenges. They are eager to help shape how banks adopt and scale modern money movement solutions and are passionate about the future of payments and financial innovation.
This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.
For roles located in the US, the estimated salary range for this position is $149,400.00 to $ 238,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Varies upon the needs of the department.
This position requires travel 5-10% of the time.
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
Learn more at Visa.com.
