Job Description

GTM Program Manager

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Specialty Printing & Technology Solutions (SPTS) is looking for a GTM Program Manager to play a pivotal role in shaping the future growth of a dynamic, technology‑driven business. This is a high‑impact position with real visibility and influence, critical to SPTS’s long‑term success.

SPTS brings HP’s industry‑leading Thermal Inkjet (TIJ) technologies—including TIJ 2.5, 4.0, and 5.0—to market through a global network of OEM partners. These partners create innovative specialty printers used in diverse, fast‑growing applications such as Coding & Marking, Packaging, Specialty Industrial Applications, and Direct Mail, extending HP technology far beyond its traditional markets.

In this role, you will lead cross‑functional and cross‑organizational teams, along with external agencies, to plan and execute a robust, year‑round presence at key industry tradeshows worldwide. You’ll also collaborate with Product/Segment managers to bring GTM strategies to life —translating business objectives into actionable plans, managing budgets, and ensuring flawless delivery.

You will own the PCBM spend budget, track performance, and measure ROI across sales and marketing initiatives, using data and insights to continuously optimize impact. This role offers the opportunity to influence both strategy and execution.

For someone passionate about program management, go‑to‑market strategy, and technology‑driven growth, this role provides meaningful opportunities to learn, stretch, and advance—while making a visible contribution to a global business.

Responsibilities

• Leads cross-functional, cross-organizational teams and external agencies in the development and execution of GTM plans and budgets.

• Develops and secures approval for comprehensive GTM plans and budgets that align with business objectives and market opportunities.

• Leads development and communication of closed-loop post-analysis for marketing programs, identifying key insights and actionable recommendations to optimize future initiatives.

• Develops, defines, and executes offering/segment messaging strategies and monitors their delivery.

• Leads execution and monitoring of predetermined customer segmentation strategies and experience plans to enhance customer engagement and drive targeted marketing efforts.

• Drives tracking and reporting of program performance against benchmarks, making data-driven recommendations for improvement.

• Leads collaboration with the sales team to assist in the development of sales training materials, ensuring alignment between sales and marketing efforts.

• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 7-10 years of work experience, preferably in marketing, sales, channel, or a related field.

Knowledge & Skills

• Agile Methodology

• Analytics

• Business Development

• Business Strategies

• Business To Business

• Customer Relationship Management

• Data Analysis

• Digital Marketing

• Go-to-Market Strategy

• Key Performance Indicators (KPIs)

• Market Research

• Marketing

• Marketing Strategies

• New Product Development

• Product Management

• Product Marketing

• Product Strategy

• Project Management

• Thought Leadership

• Value Propositions

The pay range for this role is$93,400to$143,800USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance

• Dental insurance

• Vision insurance

• Long term/short term disability insurance

• Employee assistance program

• Flexible spending account

• Life insurance

• Generous time off policies, including;

• 4-12 weeks fully paid parental leave based on tenure

• 11 paid holidays

• Additional flexible paid vacation and sick leave ( US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"