PepsiCo

GTM 业务发展副经理(L07)

PepsiCo  •  Beijing, CN (Onsite)  •  5 hours ago
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Job Description

Locations: Beijing, China

Job Function: 销售

Req ID: 471907

Relocation Eligible: ['No']

承接BU相关渠道在MU的落地,包括但不限于:

1)BD 业务的开发,建立MU流程及0-1管理模型,

2)根据不同市场需求加速包括但不限于零食渠道、折扣店等渠道精准落地,推动这类渠道从1-10的快速发展;

3)承接BU相关项目在MU的快速落地,包括但不限于mega city(发展特渠)等。

4) 推动“闪电仓”业务的拓展,加速新兴渠道的快速发展


Responsibilities

1)BD 业务的开发,建立MU流程及0-1管理模型:

•基于BU整体渠道规划,结合MU现状,制定可实施方案,满足不同市场业务需求,加速BD及特渠业务发展
•开发专业 BD RCD,推动团购企事业集采、交通、景区、会展、校园、封闭渠道等新业务模式,覆盖交通、校园、景区等特渠渠道
•建立BD渠道0-1管理模型,梳理流程,完善操作手册
•针对客户的需求,提供定制化产品支持,如客户专属坚果礼盒等
•赋能区域团队及RCD人员,快速学习,积极创新,抓住市场新机遇,管理投资,确保ROI合理性

2) 根据不同市场需求,加速包括但不限于零食渠道、折扣店等渠道精准落地,推动这类渠道从1-10的快速发展

•与BU总部团队合作,一起推动头部零食渠道、折扣店等渠道在MU的快速生意增长,确保这些头部零食渠道、折扣店促销活动、新品列进等活动在MU快速落地
•梳理和开发MU腰部和尾部的零食店和折扣店,对于这些零食店给予投资,并且按照整个零食系统的流程进行管理,切换零食店专供SKU等,完成这些投资的核销,管理投资,确保ROI合理性
•与BU、MUBP、RU一起梳理头部零食店的FCST管理、aging处理等相关的管理流程,并且形成对应SOP流程,推动整体零食店、折扣店等渠道在MU从1-10的快速发展

3) 承接BU相关项目在MU的快速落地,包括但不限于mega city(发展特渠)等。

•Lead mega 等项目在MU的快速落地,与RU一起制定mega city投资方向和策略,确保mega city在销量、share全面增长。
•定期tracking mega的项目执行状况包括但不限于销量达成、门店检核、促销活动的执行状况,针对这些现状在下次投资过程中做出策略调整
•收集和准备mega city项目的核销资料,完成核销审批后并且提交到CSSC部门,确保费用上账

4) 推动“闪电仓”业务的拓展,加速新兴渠道的快速发展。

•“闪电仓”业务从2023年底开始兴起,需要快速推动RCD覆盖“闪电仓”,与O2O团队一起合作,通过闪电仓与RCD的地址匹配,确保“闪电仓”被100%覆盖,确保“闪电仓”的供货。
•推动乐事品牌在“闪电仓”的上翻SKU数量,确保“闪电仓”货源充足稳定。
•与O2O团队一起针对“闪电仓”制定定制化的平台活动,推动乐事品牌在“闪电仓”生意的快速发展。
•与MU一起制定“闪电仓”的库存天数标准和分销标准,确保备货充足。


Qualifications

•至少10年快速消费品销售经验,具备经销商管理经验,熟悉经销商运作
•有较强的行业发展认知,具备数字化驱动生意的基本逻辑
•具备较强的销售谈判能力与跨部门沟通协作能力
•具备较强的生意洞察能力,并且能够将这些洞察,转化为生意,在生意转化过程中,具备抗压能力与解决问题的能力
•精通Office 办公软件的操作,具备较强的数字分析能力与数字敏感度
•具备项目管理的经验
•生意洞察力
•创新能力
•驾驭复杂挑战的能力

PepsiCo

About PepsiCo

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Join us. Dare for Better.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Purchase, New York
Year Founded
Unknown
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