We are seeking a GTM & Growth Manager to drive go-to-market execution, demand generation, and pipeline creation
across AI products and IT services (staffing & consulting).

This role will act as the
Pipeline Owner
, working closely with the Business Development (Sales) team to ensure a strong flow of qualified opportunities and effective product positioning in the market.

Key Responsibilities

1. Go-To-Market Execution (Products + Services)

• 
  Develop and execute GTM strategies for:
  • 
    AI / SaaS products
    (NovaSynq, NovaBotX, NovaMatch)
  • 
    IT staffing and consulting services
• 
  Define
  target industries, accounts, and buyer personas
• 
  Ensure clear and consistent
  market positioning and messaging

2. Demand Generation & Campaigns

• 
  Plan and execute:
• 
  LinkedIn outreach and campaigns
• 
  Email marketing and outbound initiatives
• 
  Event/webinar-based lead generation
• 
  Drive
  top-of-funnel and mid-funnel pipeline (P5 → P3)
• 
  Continuously optimize campaigns for
  engagement and conversion

3. Pipeline Generation & Qualification

• 
  Generate
  qualified leads and opportunities
  for BD team
• 
  Perform initial qualification and ensure
  fitment with offerings
• 
  Maintain and track pipeline across stages (
  P5 → P3
  )
• 
  Ensure smooth handoff of
  sales-ready leads to BD (P3 → P2)

4. Product Marketing & Positioning (Strong Focus)

• 
  Develop
  value propositions, messaging, and positioning
  for products
• 
  Create and refine:
• 
  Pitch decks
• 
  Product narratives
• 
  Case studies
• 
  Support
  product demos and early-stage client conversations

5. RFP / RFQ / SOW Support & Market Intelligence

• 
  Identify and support screening of
  RFP/RFQ/SOW opportunities
• 
  Provide inputs for:
• 
  Market research
• 
  Competitive positioning
• 
  Proposal content (especially product/service narratives)
• 
  Support BD and internal teams during
  bid preparation

6. Sales Enablement & Collaboration

• 
  Work closely with BD team to:
  • 
    Align messaging and campaigns
  • 
    Support deal pursuits
• 
  Enable BD with:
  • 
    Campaign insights
  • 
    Lead intelligence
  • 
    Presentation materials

Required Skills & Experience

• 
  1+ years in
  GTM / Product Marketing / Demand Generation
• 
  Strong experience with:
  • 
    B2B lead generation and campaign execution
  • 
    LinkedIn outreach and digital marketing
• 
  Exposure to:
  • 
    AI / SaaS / enterprise product marketing
  • 
    IT services (staffing or consulting)

• 
  Basic understanding of
  RFP/RFQ/SOW processes
• 
  Strong communication and storytelling skills

Key Performance Indicators (KPIs)

• 
  Number of
  qualified leads generated (P4/P3)
• 
  Pipeline contribution to BD (conversion support)
• 
  Campaign performance (engagement, conversion rates)
• 
  Product visibility and positioning effectiveness